Happy Paul
Happy Paul
Happy Paul is a modern, results-driven skincare brand designed to simplify self-care for men. Focused on effectiveness and ease, the brand offers a curated range of products that tackle common skin concerns like dryness, irritation, and ageing, using high-quality, scientifically-backed ingredients. Happy Paul stands out for its minimalist approach, making skincare accessible and enjoyable for men of all skin types and identities. Whether you’re new to skincare or a seasoned enthusiast, Happy Paul delivers a no-fuss routine that fits seamlessly into your lifestyle.
How does it fit into our “Green Beauty” standard?
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Happy Paul states that they are a cruelty-free and vegan brand, although both statements are yet to be verified by an accredited body.
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Happy Paul is a non- toxic brand.
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Happy Paul is a forward-thinking skincare brand that combines simplicity, effectiveness, and sustainability to redefine men’s self-care. By focusing on high-quality, scientifically-backed ingredients and ethical practices, the brand not only addresses common skin concerns but also promotes a more inclusive and environmentally conscious approach to skincare. Whether you’re a beginner or a skincare enthusiast, Happy Paul offers a streamlined routine that fits effortlessly into modern lifestyles.
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Nakin
Nakin
Nakin Skincare has a unique brand story that revolves around a passion for natural beauty and effective skincare solutions. Founded with the belief that high-quality products can be both luxurious and eco-friendly, Nakin focuses on harnessing the power of natural ingredients to create skincare that enhances radiance and promotes healthy skin. Their commitment to sustainability and ethical practices sets them apart in the beauty industry, making them a favourite among those who value both quality and environmental responsibility.
How does it fit into our “Green Beauty” standard?
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Nakin Skincare is cruelty-free and meets the requirements of the Cruelty Free International Leaping Bunny program.
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Nakin prioritises sustainable packaging. Their jars are made from clear PET, which is the easiest to recycle. The bottles are made from sugar cane, and all of the packaging is BPA free.
Nakin Skincare stands out in the beauty industry by combining a commitment to natural ingredients with sustainable and ethical practices, offering luxurious, eco-friendly products that promote healthy skin. Their dedication to cruelty-free standards and recyclable packaging further emphasises their focus on quality and environmental responsibility.
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Nimbi
Nimbi
Nimbi's brand story revolves around its commitment to innovation and sustainability, reflecting a deep connection to nature and a desire to enhance everyday life. The brand aims to inspire individuals by offering products that not only meet their needs but also promote a healthier planet. Through its unique approach, Nimbi seeks to create a community that values quality, creativity, and environmental responsibility.
How does it fit into our “Green Beauty” standard?
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Nimbi are 100% vegan and PETA-approved, meaning no animal testing or animal-derived ingredients are used in any part of our process. The materials we use are free from harmful chemicals too, including lanolin—a sheep-derived glue (a substance used in many conventional razors).
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Nimbi's products are designed with people’s health and safety in mind, ensuring a cleaner, safer shave for our customers. Nimbi are also committed to offering sustainable alternatives to the disposable plastic razor culture, which disproportionately impacts vulnerable communities who are often on the frontlines of pollution clean-up and waste management.
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Environmental sustainability is at the heart of everything Nimbi does. Nimbi has developed a mono-material razor that is biobased, certified compostable, and free from petrochemical plastics. Nimbi's products naturally degrade, with testing showing a significant rate of biodegradation in seawater—within 364 days. This ensures that the razor has minimal impact on marine ecosystems, which are severely affected by plastic pollution. By offering a product that saves 6.6 kt of CO2eq annually and has a 90+% better environmental impact than leading disposable razors, Nimbi are leading the charge in reducing the carbon footprint of everyday products. Additionally, Nimbi's commitment to sustainability is backed by a positive "valid, significant" impact rating from an LCA (Life Cycle Assessment) conducted and certified by Impact Forecast, the European standard. The testing results under ASTM 6691 further support Nimbi's commitment to the environment, showing that Nimbi's products biodegrade effectively in one of the harshest environments on Earth—the ocean.
Nimbi's brand story highlights its dedication to innovation and sustainability, offering vegan and eco-friendly products that promote a healthier planet while ensuring a cleaner, safer shaving experience. By prioritising environmental responsibility and creating biodegradable alternatives to traditional razors, Nimbi is making a significant positive impact on both individual health and the ecosystem.
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Ajen
Ajen
Ajen's brand story revolves around its commitment to providing high-quality, effective skincare solutions that cater to diverse needs. The brand emphasises a deep connection to nature, using carefully selected ingredients to promote healthy skin while ensuring sustainability and ethical practices. Ajen aims to empower individuals by enhancing their natural beauty and fostering confidence through its thoughtfully crafted products.
How does it fit into our “Green Beauty” standard?
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Ajen is proudly cruelty-free, and Ajen ensure that neither their products nor the ingredients used are tested on animals. While they are not yet officially certified by PETA, this is something Ajen are actively pursuing as part of Ajen commitment to transparency and ethical practices.
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Ajen's products are crafted in the Netherlands with a focus on natural, non-toxic ingredients (at least 97% of the formula). Ajen avoids controversial substances like parabens, silicones, and microplastics, ensuring safety and wellness for both Ajen customers and those involved in the Ajen production process.
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Sustainability is at the heart of Ajen. Ajen's refillable "infinite bottles" reduce plastic waste by up to 70%, and all Ajen packaging is made from FSC-certified, recyclable materials with a high percentage of recycled content. Ajen is also B-Corp pending and a proud member of the Plastic Soup Foundation, reflecting Ajen's commitment to the environment.
Ajen's brand story highlights its dedication to high-quality, sustainable skincare solutions that empower individuals while prioritising ethical practices and environmental responsibility. With a focus on natural ingredients and cruelty-free production, Ajen aims to enhance natural beauty and foster confidence in its customers.
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Baruti Perfumes
Baruti Perfumes
Baruti Perfumes has a captivating brand story that reflects its unique approach to fragrance creation. The brand is dedicated to crafting scents that evoke emotions and memories, drawing inspiration from diverse cultures and experiences. Each perfume is a journey, inviting wearers to explore the artistry and passion behind every bottle.
How does it fit into our “Green Beauty” standard?
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Baruti Perfumes is a cruelty-free brand according to EU standards.
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Baruti Perfumes uses various starting materials such as petrochemicals (waste material from the purification of gas oil), wood pulp (paper industry waste material), and/or citrus-derived materials (food and beverage waste material). Baruti Perfumes aims to have a fair price. They have even released a perfume called NOOUD to mock the greed of many niche brands. The brand only buys from renowned suppliers, and whenever possible, directly from the producers. Of course, all ingredients used are considered safe by local and international authorities, and Baruti Perfumes follows the legislation of the EU, IFRA, FDA, and Prop 65.
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Baruti Perfumes stands out for its commitment to crafting emotionally resonant fragrances while prioritising sustainability, fair trade, and charitable contributions. The brand not only emphasises eco-friendly practices in its production and packaging but also actively supports social causes, making it a responsible choice for fragrance enthusiasts.
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Korres
Korres
Korres is a popular Greek beauty brand founded by Giorgos Korres in 1992 when he took over the pharmacy he grew up working in. Since then, the brand has been developing award-winning cosmetic products based on original Greek herbal remedies.
How does it fit into our “Green Beauty” standard?
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Korres is a PETA cruelty-free brand, whilst some of their products are vegan.
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Korres states that they have some Organic products, and avoid over 2,000 toxic ingredients in their products.
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Korres follows THE 6 LABS SUSTAINABILITY
CIRCLE.
Korres is a popular cosmetics brand that focuses on delivering effective results while prioritising traditional herbal remedies. They simultaneously commit to animal welfare, sustainability and ethical practices, thus offering ethical products inspired by greek beauty rituals.
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ALTRA
ALTRA
The ALTRA fragrance brand was founded in 2015 by a team of experienced perfumers and beauty industry professionals. The brand was created with the vision of offering high-quality, luxurious fragrances at an affordable price point. ALTRA quickly gained popularity for its unique scents and sleek packaging, becoming a favourite among fragrance enthusiasts worldwide.
How does it fit into our “Green Beauty” standard?
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ALTRA states that they are a cruelty-free and vegan brand, although both statements are yet to be verified by an accredited body.
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ALTRA is an organic brand certified by the Soil Association.
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ALTRA uses FSC-certified paper for its products and supports 1% for the Planet.
ALTRA is a new, cutting-edge fragrance brand. They prioritise safety, gentleness, and avoiding harsh chemicals in their products. While their claims of being cruelty-free and vegan have not been verified, ALTRA is certified organic by the Soil Association. Moreover, they support environmental initiatives like using FSC-certified paper and contributing to 1% for the Planet.
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MANI
MANI
MANI is a hand cream brand that originated in the Netherlands, known for its commitment to quality, sustainability, and effective skincare. The story behind MANI is rooted in a desire to create a product that not only nourishes and protects the skin but also aligns with modern values of environmental consciousness and ethical production.
How does it fit into our “Green Beauty” standard?
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All MANI products are cruelty-free, and MANI exclusively uses vegan ingredients to uphold humane standards.
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MANI stated that they use organic ingredients.
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Sustainability is at the heart of MANI. MANI's packaging materials are 100% recycled and recyclable, with FSC-certified paper ensuring responsible sourcing. MANI strives to minimise waste in every way, and the "Key to Zero" tool empowers customers to use every last drop of each product.
MANI is a hand cream brand from the Netherlands that emphasises quality, sustainability, and ethical production, using vegan and organic ingredients while ensuring all packaging is eco-friendly. Their commitment to cruelty-free practices and waste reduction reflects a modern approach to skincare that prioritises both skin health and environmental responsibility.
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Insanely Clean
Transform your skincare routine with Insanely Clean's line of natural and ethical beauty products designed specifically for men. Explore more ethical beauty brands on Green Fig Beauty today.
Insanely Clean
Insanely Clean is a brand that has carved a niche in the cleaning and personal care industry, known for its commitment to producing high-quality, effective, and environmentally friendly products. The story behind Insanely Clean is one of innovation, sustainability, and a passion for cleanliness.
How does it fit into our “Green Beauty” standard?
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Insanely Clean states that they are a cruelty-free and vegan brand, although both statements are yet to be verified by an accredited body.
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Insanely Clean states that they are parabens free, sulphates free, phthalates free, silicone free, toxin free, dermalogically tested, and gluten free.
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Insanely Clean stands out in the cleaning and personal care market for its dedication to high-quality, eco-friendly products while emphasising its cruelty-free and vegan claims, which are pending verification. The brand's focus on innovation and sustainability highlights its commitment to providing safe and effective solutions for consumers.
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Recipe for Men
Recipe for Men
Recipe for Men addresses the specific skincare needs of men by offering high-quality grooming products that fill a gap in a market traditionally focused on women. Founded in Sweden, the brand emphasises a straightforward approach to skincare, catering to concerns like oiliness and sensitivity.
How does it fit into our “Green Beauty” standard?
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Recipe for Men claims to be a cruelty-free and vegan brand, although both statements are yet to be verified by an accredited body.
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Recipe for Men stated that their product uses oil-free formulas.
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Recipe for Men provides targeted skincare solutions for men, focusing on high-quality, oil-free products that address common concerns like oiliness and sensitivity while promoting a cruelty-free and vegan ethos. The brand aims to fill a gap in the market by offering straightforward grooming options tailored specifically for men.
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Husk & Seed
Husk & Seed
Husk & Seed has a unique brand story that reflects its commitment to quality and sustainability. The brand emphasises the journey from raw materials to finished products, showcasing its dedication to ethical sourcing and craftsmanship. Through its narrative, Husk & Seed connects with consumers who value authenticity and environmental responsibility.
How does it fit into our “Green Beauty” standard?
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Husk & Seed is a Leaping Bunny-certified cruelty-free brand, whilst being 100% vegan (not accredited).
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Husk & Seed uses naturally derived, recognisable ingredients, free from harsh chemicals and unnecessary alterations.
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Husk & Seed uses aluminium Tins & Miron Glass Jars. They choose recycled cardboard boxes, starch packing peanuts and ensure that there isn’t any unnecessary extra packaging.
Husk & Seed stands out for its commitment to quality, sustainability, and ethical sourcing, offering consumers effective skincare solutions made from natural ingredients while prioritising environmental responsibility through eco-friendly packaging. By choosing Husk & Seed, customers not only care for their skin but also support a brand dedicated to integrity and transparency.
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Facetheory
Facetheory
Facetheory is a skincare brand that has garnered attention for its commitment to creating effective, affordable, and environmentally friendly products. The story behind Facetheory begins with its founder, who was motivated by a personal journey in skincare and a desire to provide high-quality products without the typical markups associated with luxury brands.
How does it fit into our “Green Beauty” standard?
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Facetheory is a cruelty-free and vegan brand certified by PETA and Leaping Bunny.
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Facetheory has the B-Corp certification and offers carbon-neutral shipping (not accredited).
Facetheory stands out in the skincare industry for its dedication to producing effective, affordable, and eco-friendly products, all while maintaining a commitment to cruelty-free and vegan practices.
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Horace
Horace
The Horace brand, known for its focus on men's grooming and skincare products, has a compelling story rooted in a desire to redefine masculinity in the realm of self-care. Founded in France, the brand emerged from a recognition that traditional men's grooming products often lacked sophistication and efficacy.
How does it fit into our “Green Beauty” standard?
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Horace claims to be a cruelty-free and vegan brand.
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All Horace treatments are between 95% and 100% natural, paraben-free, sulphate-free, and mineral oil-free.
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82.2% of Horce’s containers are recyclable across their entire range, whilst 68.9% of their containers are made with sustainable materials (glass, aluminium, recycled plastic, and FSC-certified paper).
The Horace brand is dedicated to redefining masculinity in self-care through its sophisticated, cruelty-free, and natural grooming products, while also prioritising sustainability with a significant increase in the use of eco-friendly materials in its packaging. Their commitment to minimising environmental impact reflects their passion for ethical beauty.
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Sun Skills
Sun Skills
Sun Skills is an Australian brand that focuses on providing high-quality sun protection products, particularly for outdoor enthusiasts and those who spend significant time in the sun. The story behind Sun Skills is rooted in the growing awareness of the dangers of sun exposure and the need for effective sun protection solutions.
How does it fit into our “Green Beauty” standard?
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Sun Skills states that they are a cruelty-free brand, although this has not been verified by an accredited body.
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Sun Skills claims to be a paraben-free, sulfate-free, and pregnancy-safe brand.
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Sun Skills is an Australian brand dedicated to offering high-quality sun protection products for outdoor enthusiasts, emphasising the importance of effective sun safety while promoting a cruelty-free, paraben-free, and sulfate-free approach. Their commitment to ethical sun protection reflects a growing awareness of the risks associated with harmful ingredients in sunscreen.
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Apotheke
Apotheke
Apotheke is a brand that has its roots deeply embedded in the art of fragrance and the craftsmanship of handmade products. The brand story of Apotheke begins with Chrissy Fichtl and Sebastian Picasso, a couple who shared a passion for creating unique scents and luxurious bath and body products.
How does it fit into our “Green Beauty” standard?
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Apotheke is a cruelty-free brand certified by PETA and also claims to be a vegan brand (not certified).
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Apotheke claims to produce sulfate-free, formaldehyde-free, and dibutyl phthalate-free products.
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Apotheke demonstrates their commitment to animal welfare by being certified as a cruelty-free brand by PETA and claiming to be a vegan brand, although not certified. Additionally, Apotheke prides itself on its promise to produce ‘clean’ products that are free from sulfates, formaldehyde, and dibutyl phthalate.
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Nonfiction
Nonfiction
The Nonfiction brand, originating from South Korea, is known for its unique approach to fashion and lifestyle products that blend functionality with a minimalist aesthetic. The story behind Nonfiction is rooted in a desire to create premium cosmetics that cater to the modern consumer's needs while also reflecting a sense of individuality and style.
How does it fit into our “Green Beauty” standard?
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Nonfoction states that they are a cruelty-free brand, although this has not been verified by an accredited body.
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Nonfiction is a South Korean brand that combines functionality with minimalist design in its fashion and lifestyle products, emphasising high quality and individuality while ensuring all ingredients are clean and cruelty-free. The brand's commitment to animal welfare highlights its dedication to both consumer safety and ethical practices.
Let us know your experience with the brand below!
3rd Ritual
3rd Ritual
The 3rd Ritual brand is known for its unique approach to wellness and self-care, blending elements of spirituality, ritual, and modern design. The story behind 3rd Ritual begins with a desire to create a space where individuals can reconnect with themselves and their inner practices in a meaningful way.
How does it fit into our “Green Beauty” standard?
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3rd Ritual states that they are a cruelty-free and vegan brand, although both statements are yet to be verified by an accredited body.
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3rd Ritual is a natural blend that contains 100% natural essential oils and plant extracts. Their products are free from phthalates, parabens, formaldehyde, and synthetic fragrance too.
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3rd Ritual is made in small batches, hand-made in India, and uses a transparent ingredient supply chain.
3rd Ritual is a wellness brand that emphasises a harmonious blend of spirituality and modern design, offering cruelty-free and vegan products made from natural ingredients. Their commitment to transparency and small batch production reflects a desire to help individuals reconnect with their inner selves through meaningful self-care practices.
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Gntl Skin
Gntl Skin
Gntl Skin has a unique brand story that reflects its commitment to skincare and wellness. The brand was founded with the vision of creating effective, gentle products that cater to diverse skin types. By prioritising natural ingredients and sustainable practices, Gntl Skin aims to empower individuals to embrace their natural beauty while promoting healthy skin.
How does it fit into our “Green Beauty” standard?
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Gntl Skin states that they are a cruelty-free and vegan brand, although both statements are yet to be verified by an accredited body.
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Gntl Skin is clean (follows EU regulations) and already is GMP Certified.
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Gntl Skin uses a biobased pouch and provides refills for their products.
Gntl Skin is dedicated to creating effective and gentle skincare products that prioritise natural ingredients and sustainability, empowering individuals to embrace their natural beauty while adhering to clean and cruelty-free practices. Their commitment to wellness is reflected in their GMP certification and innovative packaging solutions.
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Aeolis Skin
Aeolis Skin
Aeolis Skin has a captivating brand story that highlights its commitment to natural beauty and wellness. The brand draws inspiration from the rich heritage of ancient skincare practices, blending them with modern science to create effective, eco-friendly products. With a focus on sustainability and quality, Aeolis Skin aims to empower individuals to embrace their natural beauty while caring for the environment.
How does it fit into our “Green Beauty” standard?
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Aeolis Skin states that they are a cruelty-free and vegan brand, although both statements are yet to be verified by an accredited body.
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Aeolis Skin says no to artificial colours, synthetic dyes, genetically modified organisms, parabens, petrolatum, paraffin wax, sls, sles, ethanolamines, mineral oil, and animal by-products.
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Aeolis Skin emphasises its dedication to natural beauty and sustainability by merging ancient skincare traditions with modern science while promoting eco-friendly and cruelty-free products. The brand encourages individuals to embrace their natural beauty while being mindful of environmental impact.
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African Botanics
African Botanics
African Botanics has a unique brand story that highlights its deep connection to the rich biodiversity of Africa. The brand is dedicated to harnessing the power of indigenous plants and traditional knowledge, creating luxurious skincare products that celebrate the continent's natural heritage. Through sustainable practices and a commitment to quality, African Botanics aims to share the beauty and benefits of African flora with the world.
How does it fit into our “Green Beauty” standard?
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African Botanics products are Ethical Elephant cruelty-free and vegan.
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African Botanics adhere to the highest GMP manufacturing standards, and their formulas are created without unnecessary fillers or potentially harmful ingredients. All of African Botanics products are free from parabens, silicones, phthalates, mineral oil, artificial fragrance, colourants, and SLS.
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African Botanics's carbon footprint initiatives include implementing recyclable packaging, and working with reforestation programs. Additionally, they pledge to source mica ethically.
African Botanics stands out for its commitment to celebrating Africa's rich biodiversity through luxurious, sustainable skincare products that prioritise quality and ethical practices. By harnessing indigenous plants and traditional knowledge, the brand not only promotes the continent's natural heritage but also ensures its products are cruelty-free and environmentally responsible.
Let us know your experience with the brand below!