Animal-friendly, People-friendly Elizabeth Algar Animal-friendly, People-friendly Elizabeth Algar

Thirsty Cowboy

Image credits: brand

Image description: The image showcases four tubes of "Thirsty Cowboy Butter Balm" in different scents. From left to right, the scents are Lemon Cake with Desert Dates, Caramel with Desert Dates, Vanilla with Jojoba, and Strawberry with Prickly Pear. The image highlights the product's natural ingredients and appealing scents. 

Country of Origin : USA
Parent Company: NA

Thirsty Cowboy

The Thirsty Cowboy brand is a unique and intriguing cosmetics brand that blends elements of Americana, country culture, and a passion for good food and drink.


How does it fit into our “Green Beauty” standard?

  • Thirsty Cowboy states that they are a cruelty-free and vegan brand, although both statements are yet to be verified by an accredited body.

  • Thirsty Cowboy is paraben-free.

The Thirsty Cowboy brand embodies American culture, while emphasizing cruelty-free and vegan principles! Even though these claims await verification, its commitment to being paraben-free further highlights its focus on quality and ethical standards.

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Animal-friendly, People-friendly Elizabeth Algar Animal-friendly, People-friendly Elizabeth Algar

SSONE

Three bottles of SSONE nail polish are arranged in a row on a white surface. The bottles are all clear glass with black caps and a round, black top. The polish colours are a soft blush pink, a pale milky white, and a muted olive green. Each bottle has the brand name and "Nail Lacquer 0.5 FL OZ/15ML" printed in black on the front label. The bottles are arranged so that the pink bottle is in the back, the white bottle is in the middle, and the green bottle is in the front. The lighting is soft and diffused, casting subtle shadows on the bottles. The overall aesthetic is clean and minimalist. 

Image credits: brand

Country of Origin : USA
Parent Company: NA

SSONE

The SSONE nail polish brand was founded with a vision to provide high-quality, vibrant nail colours that empower individuals to express their unique style. The brand emphasises innovation and sustainability, ensuring that each product not only looks great but is also safe for both users and the environment. Through a commitment to excellence, SSONE has carved out a niche in the beauty industry, appealing to those who seek both beauty and responsibility in their cosmetic choices.

How does it fit into our “Green Beauty” standard?

  • SSONE states that they are a cruelty-free and vegan brand, although both statements are yet to be verified by an accredited body.

  • SSONE polishes are 21-free and made with FDA approved ingredients

SSONE nail polish stands out in the beauty industry by offering vibrant, high-quality colours that promote individual expression while prioritising innovation, sustainability, and safety. The brand's commitment to being cruelty-free and vegan, along with its 21-free formulation, appeals to consumers seeking responsible cosmetic choices.

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WAKS Candles

A close-up shot of several candles in glass jars, each with a unique floral pattern on the box. The candles are lit, casting a warm glow on the surrounding boxes. The boxes are decorated with intricate floral patterns, each with a different colour scheme. The image is focused on the candles and their boxes, creating a sense of ambiance and relaxation. The candles are labelled "WAKS," suggesting they are a brand of scented candles. The image captures the beauty of these candles and their packaging, highlighting the visual appeal of the products. 

Image credits: brand

Country of Origin : Greece
Parent Company: NA

WAKS Candles

WAKS Candles has a unique brand story that reflects its passion for creating high-quality, artisanal candles. The brand was born from a desire to bring warmth and ambiance into homes, using carefully selected ingredients and innovative designs. Each candle is crafted with love, aiming to evoke emotions and create memorable experiences for its customers.

How does it fit into our “Green Beauty” standard?

  • WAKS Candles state that they are a cruelty-free brand, although this statements is yet to be verified by an accredited body.

  • WAKS Candles are made using a blend of soya and beeswax.

  • WAKS Candles use 100% cotton wicks, and reusable candle vessels.

WAKS Candles is dedicated to crafting high-quality, artisanal candles that enhance home ambiance while prioritising cruelty-free practices and sustainability through the use of natural ingredients and reusable vessels. Their commitment to evoking emotions and creating memorable experiences sets them apart in the candle market.

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Manucurist

The image showcases a variety of manicure products, including nail care serums, cuticle softeners, and nail polishes. The products are arranged on a white surface, with a hand delicately holding a finger in the top right corner. The hand features a light pink nail polish, showcasing the natural beauty of the hand. The manicurist products are all branded with the "manucurist" logo and feature various colours and textures, including a vibrant orange-red nail polish with a "glow" effect, a soft pink polish with a "smooth" effect, and a clear polish with a "bright" effect. The image highlights the brand's commitment to providing high-quality, innovative nail care solutions for a sophisticated and polished look. The image conveys a sense of sophistication and elegance, emphasising the brand's focus on enhancing natural beauty. 

Image credits: brand

Country of Origin : France
Parent Company: NA

Manucurist

Manucurist's brand story revolves around a passion for eco-friendly beauty and a commitment to creating high-quality nail care products. Founded with the vision of combining luxury with sustainability, the brand emphasises the use of natural ingredients and innovative formulas. Their journey reflects a dedication to promoting healthier beauty choices while ensuring that every product delivers exceptional results.


How does it fit into our “Green Beauty” standard?

  • Manucurist is a cruelty-free and vegan brand, and both statements have already been verified by PETA.

  • Manucurist is a part of a world-first sustainable packaging project initiated by our tube manufacturer, Impact International. Reuse to Rebuild campaign.

Manucurist is dedicated to eco-friendly beauty, offering high-quality, cruelty-free, and vegan nail care products that combine luxury with sustainability while actively participating in innovative packaging initiatives. Their commitment to natural ingredients and healthier beauty choices sets them apart in the industry. 

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Oh My Cream

This image shows a set of skincare products from the brand "Oh My Cream." The set includes three products: a "baume démaquillant" (makeup remover balm), a "gelée nettoyante" (cleansing gel), and a "poudre exfoliante" (exfoliating powder). The products are packaged in sleek white bottles and tubes with minimalist branding. The set comes in a box with a geometric design in shades of green, beige, and pink. The box features the brand name "Oh My Cream" and the tagline "skincare." This image is visually appealing and effectively showcases the products and their packaging. The image suggests a high-quality and luxurious skincare experience. 

Image credits: brand

Country of Origin : Paris
Parent Company: NA

Oh My Cream

Oh My Cream has a unique brand story that revolves around its commitment to clean beauty and skincare. Founded with a passion for providing effective and natural products, the brand aims to empower individuals to embrace their skin's natural beauty. Through a curated selection of high-quality, eco-friendly products, Oh My Cream seeks to inspire confidence and promote a holistic approach to skincare.


How does it fit into our “Green Beauty” standard?

  • Oh My Cream states that they are a cruelty-free brand, although this statement is yet to be verified by an accredited body.

Oh My Cream is dedicated to clean beauty and skincare, focussing on empowering individuals to embrace their natural beauty with eco-friendly products. The brand emphasises confidence and a holistic approach, while its cruelty-free claims await verification. 

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Suntribe

This image features a family pack of Suntribe sunscreen products, offering a 20% discount. The pack includes three tubes of mineral sunscreen: one for adults, one for babies and kids, and one for daily use. There is also a tin of after-sun balm with eucalyptus and jojoba. The products are all natural, organic, and reef-safe. The image highlights the brand's commitment to sun protection for the whole family. The products are displayed on a wooden surface with a blue and white background. The image is visually appealing and informative, showcasing the benefits of using Suntribe products for sun protection.

Image credits: brand

Country of Origin : Sweden
Parent Company: NA

Suntribe

Suntribe is a new brand by Karl, Hampus, and Julia—three friends that love nature and sport! They started Suntribe because they wanted to protect their home while enjoying the earth. This natural sunscreen brand is free of synthetic chemicals and unnecessary ingredients like perfumes and preservatives.


How does it fit into our “Green Beauty” standard?

Suntribe's attention to detail is admirable. Every aspect of the brand is shown to have been carefully considered in terms of its impact on the world, from being a fully vegan brand to being totally reef-safe. Suntribe truly is a pioneer in sustainable skincare. 

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The Face Planner

Image credits: brand

Country of Origin : UK
Parent Company: NA

The Face Planner

The Face Planner brand story revolves around its mission to empower individuals in their skincare journey. It emphasises the importance of personalised routines and the transformative power of self-care, aiming to inspire confidence and well-being through thoughtful product offerings.

How does it fit into our “Green Beauty” standard?

  • The Face Planner is a cruelty-free (non-accredited) brand.

  • The Face Planner's skincare has been manufactured in Italy in accordance with the EU’s rigorous regulations, 1% of all profits from The Ultimate Plan to Smart Works, and all of The Face Planner products are free from: parabens, animal-derived ingredients, silicones and their derivatives, Sodium Laureth Sulphate (SLES) and Sodium Lauryl Sulphate (SLS) (sulphate surfactants), mineral oil & waxes (paraffin & paraffin wax) and petrolatum, artificial colours, harmful fragrances, talc, and microplastics (plastic microbeads). The ingredients used are a combination of naturally occurring and scientifically formulated. They are non-irritating, non-toxic, and highly effective.

  • The Face Planner creates its products in small batches and focuses on sustainable sourcing, even though they aren't officially certified. They're aiming to roll out refillable packaging for all their items. The caps, lids, and pumps are made from recycled plastics, which can be recycled again. They opted for glass bottles and jars because they have a smaller environmental footprint, are durable, and can be reused easily. Their outer packaging is crafted in the UK from FSC-certified cardboard and uses biodegradable foils. The Face Planner skips secondary packaging since they see it as wasteful and unnecessary, which often just ends up in landfills. When selecting a manufacturer, sustainability was a top priority for them. They also care about making the production process more energy-efficient. Their manufacturer collaborates with a select group of top-notch suppliers to source ingredients who guarantee that their products are safe, and reliable.

The Face Planner is dedicated to empowering individuals through personalised skincare routines while prioritising sustainability and ethical practices. By focussing on high-quality, non-toxic ingredients and environmentally friendly packaging, the brand aims to inspire confidence and well-being in its customers.

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Susanne Kaufmann

A collection of skincare products from the brand Susanne Kaufmann are arranged on a white background. The products include a nourishing day cream, a hyaluronic serum, a purifying cleansing gel, and a rejuvenating eye cream. The bottles are all white and amber-coloured glass with sleek, modern designs. The products are arranged in a visually appealing composition, showcasing the brand's commitment to high-quality skincare. The image evokes a sense of luxury and sophistication, highlighting the premium nature of the Susanne Kaufmann line. 

Image credits: brand

Country of Origin : Austria
Parent Company: NA

Susanne Kaufmann

The Susanne Kaufmann brand is rooted in a deep appreciation for nature, wellness, and holistic beauty. Founded by Susanne Kaufmann in 2003, the brand emerged from her desire to create high-quality skincare products that harness the power of natural ingredients. The story of Susanne Kaufmann is intertwined with her upbringing in the Bregenz Forest, a picturesque region in Austria known for its rich biodiversity and pristine environment.


How does it fit into our “Green Beauty” standard?

  • Susanne Kaufmann states that they are a cruelty-free, although that statement is yet to be verified by an accredited body. 

  • Susanne Kaufmann provides refills for their products.

The Susanne Kaufmann brand emphasises a commitment to nature and holistic beauty through high-quality, natural skincare products, reflecting the founder's deep connection to her Austrian roots. While the brand claims to be cruelty-free and offers refill options, the verification of this claim remains pending.

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talm

A pink fuzzy pouch with the word "talm" on it sits in front of a white background. Inside the pouch are three skincare products. The products are all labelled "talm" and are in white bottles with black lettering. The products are a serum, an oil, and a balm. The serum is in a white bottle with a black cap. The oil is in a glass bottle with a dropper. The balm is in a white jar with a black lid. The products are all arranged neatly inside the pouch. The image is simple and clean, and the products are well presented. The image is likely a promotional photo for a skincare brand. 

Image credits: brand

Country of Origin : France
Parent Company: NA

talm

The talm brand is known for its dedication to high-quality, sustainable products, while embodying a narrative that weaves together innovation, craftsmanship, and a strong commitment to ethical beauty. Its focus on maternity cosmetics that combines not only safety but results makes it a uniquely brilliant brand in the ethical beauty space!

How does it fit into our “Green Beauty” standard?

talm is a brand that emphasises high-quality, sustainable products through innovation and craftsmanship while also highlighting its commitment to environmental stewardship and community engagement. Although claims of being cruelty-free and vegan await verification, talm proudly holds organic certification and utilises recyclable, compostable materials. 

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OhGiGi!

Three small glass jars of "Oh Gig!" brand toothpaste are arranged in a diagonal line on a pink surface. Each jar has a silver lid, and the label features a white circle with "Oh Gig!" in black, surrounded by a smaller white circle with "Minty Brush" in black. The jars are filled with a dark brown substance. The label on the jar closest to the camera features a blue circle, the middle jar has a pink circle, and the top jar has an orange circle. The jars cast shadows on the surface. The words "Good Habits, Good Planet" appear on each jar. 

Image credits: brand

Country of Origin : Australia
Parent Company: NA

OhGiGi!

OhGiGi! toothpowder has a unique brand story that highlights its commitment to natural ingredients and oral health. The brand was created with the vision of providing an effective, eco-friendly alternative to traditional toothpaste, focussing on sustainability and wellness. By combining innovative formulations with a passion for clean living, OhGiGi! aims to revolutionise dental care while promoting a healthier planet.


How does it fit into our “Green Beauty” standard?

OhGiGi! toothpowder stands out for its dedication to natural ingredients and sustainability, offering an eco-friendly alternative to traditional dental care while promoting wellness and a healthier planet. The brand emphasises its cruelty-free, organic, and biodegradable practices, although some claims await third-party verification. 

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Hello Wink

Four cardboard tubes, each with a different colour stick inside, are arranged on a white surface. The tubes are all labelled with the same text "hello wink" and a different colour name. The colours are "Mystic," "Red Queen," "Star Dust," and a blank tube. The tubes are made from a natural brown cardboard material. The colours are vibrant and bold. The image is a close-up of the tubes. The background is white. The image is well lit, and the colours are clear and sharp. The tubes are arranged in a way that is visually appealing. The image conveys a sense of fun and playfulness.

Image credits: brand

Country of Origin : Canada
Parent Company: NA

Hello Wink

Hello Wink is a brand that has carved a niche for itself in the realm of personal care and wellness, particularly focussing on products that promote self-love, confidence, and empowerment. The story behind Hello Wink is rooted in the desire to create a positive impact on individuals' lives through thoughtful and innovative products.


How does it fit into our “Green Beauty” standard?

  • Hello Wink states that they are a cruelty-free and vegan brand, although both statements are yet to be verified by an accredited body.

  • Hello Wink doesn't use synthetic fragrance.

  • Hello Wink claims to be biodegradable and plastic-free.

Hello Wink is a personal care and wellness brand dedicated to fostering self-love and empowerment through innovative products while emphasising its cruelty-free and vegan ethos, though these claims await verification. The brand aims to make a positive impact on individuals' lives with a focus on sustainability and thoughtful design.

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LILIXIR

The image shows two bottles of serum in a blue box. The bottles are labelled "Ageless" and are both in a triangular shape. The bottle on the left is brown and labelled "Rejuvenating Day Serum." The bottle on the right is blue and labelled "Rejuvenating Night Serum." The box is open, and the bottles are visible. There are white flowers on the right side of the image. The image is clean and well-lit. The bottles are positioned in a way that is both aesthetically pleasing and informative. The image is likely intended to be used for marketing purposes.

Image credits: brand

Country of Origin : Canada
Parent Company: NA

LILIXIR

LILIXIR has a unique brand story that reflects its commitment to quality and innovation. The brand was born from a passion for creating exceptional products that enhance beauty and well-being, blending nature and science seamlessly. Each item is crafted with care, aiming to empower individuals to embrace their true selves while enjoying the benefits of thoughtfully sourced ingredients.


How does it fit into our “Green Beauty” standard?

LILIXIR stands out for its dedication to quality and innovation, offering cruelty-free and vegan products that empower individuals to embrace their beauty through thoughtfully sourced ingredients. The brand's commitment to inclusivity is further highlighted by the inclusion of braille on its packaging

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Amoln

Two light blue boxes of hand cream are displayed on a light blue background. The boxes are both tall and slender, with black text and a small black logo on the front. The logo is a circular design with the word "AMOLN" inside. The boxes feature a different design on the front, with one featuring the text "SISU BOUQUET" and the other "MUSEET."  The boxes are both labelled "HAND REAM,"  and the text "CREME MAINS" is also included below. The boxes are positioned side by side. 

Image credits: brand

Country of Origin : Sweden
Parent Company: NA

Amoln

AMOLN is a luxury cosmetic brand that was founded in 2010 by a team of beauty industry experts who wanted to create high-quality products that catered to a diverse range of skin tones and types. The brand quickly gained popularity for its innovative formulas and sleek packaging, becoming a favourite among beauty enthusiasts worldwide.


How does it fit into our “Green Beauty” standard?

AMOLN is a luxury cosmetic brand that is known for its high-quality, innovative products while showing its commitment to sustainability with its use of natural ingredients and recyclable packaging.

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Antipodes

Image credits: brand

Country of Origin : New Zealand
Parent Company: NA

Antipodes

Antipodes is a skincare brand that was founded in New Zealand in 2006 by Elizabeth Barbalich. The brand's story is deeply rooted in the natural beauty and unique biodiversity of New Zealand. Inspired by the country's pristine landscapes and indigenous plants, Barbalich set out to create a range of high-quality, organic skincare products that would harness the power of nature to nourish and rejuvenate the skin.


How does it fit into our “Green Beauty” standard?

Antipodes is a New Zealand skincare brand founded by Elizabeth Barbalich in 2006, focussing on high-quality, organic products inspired by the country's natural beauty and biodiversity. The brand is cruelty-free, vegan, organic, B-Corp certified, and uses sustainable practices in sourcing ingredients and packaging, making it quite the ethical beauty brand. 

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another dose

Image credits: brand

Country of Origin : UK
Parent Company: NA

another dose

another dose is a relatively new cosmetic brand that was founded by a group of beauty enthusiasts who wanted to create high-quality, affordable products for everyday use. The brand was born out of a desire to provide consumers with a fresh and innovative approach to beauty.


How does it fit into our “Green Beauty” standard?

At this stage, another dose does not document any data to support our Green Beauty standard.

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TRIBE 517

The image shows a jar of "Wild Honey Mask" surrounded by flowers and honey. The jar has a gold lid and a black label with a floral design. The flowers include white narcissus, yellow daffodils, purple hyacinths, and white tuberose. The honey is dripping down from the top of the image and is a golden yellow color. The image is set against a white background. This image is likely an advertisement for a beauty product. The flowers and honey suggest that the product is natural and luxurious. The jar's label indicates that the mask is made with tuberose, hyacinth, and narcissus.

Image credits: brand

Country of Origin : UK
Parent Company: NA

TRIBE 517

TRIBE 517 is about more than just products; it’s about fostering relationships and encouraging people to embrace their true selves. The brand often draws inspiration from various cultures, art, and nature, infusing its offerings with a sense of adventure and exploration. This connection to the world around us is evident in the designs, materials, and messages that TRIBE 517 promotes.


How does it fit into our “Green Beauty” standard?

  • TRIBE 517 states that they are a cruelty-free and vegan brand, although both statements are yet to be verified by an accredited body.

  • TRIBE 517 Collective is free from synthetic colours, preservatives, matrix enhancers, thickeners, and fragrances. It does not harbour skin irritants or food allergens. No palm oils or mineral oils. No ethoxylated ingredients. Nothing from ‘the lab’ means it is safer for you to put on your skin, and it is safer to have on our planet.

  • TRIBE 517 uses recyclable, beautiful, and minimal wrapping.

TRIBE 517 emphasises the importance of building relationships and self-acceptance while offering products inspired by nature and culture, all while maintaining a commitment to cruelty-free and vegan principles. Their focus on natural ingredients and sustainable packaging reflects a dedication to both personal well-being and environmental responsibility.

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Aesop

A glass bottle of Aesop's In Two Minds Facial Toner stands against a plain white backdrop. The bottle is amber-coloured and contains a clear, slightly yellow liquid. The label is black with white text, and it reads "Aesop. In Two Minds Facial Toner Ambivalent pour le Visage With Hazel, Niacinamide, Chamomile Bud Hamamelis, Niacinamide, and Bourgeon de Camomille Equilibrating facial toner, formulated for combination skin. This refreshing and balancing toner gently addresses an oily T-zone, while after cleansing, apply toner to a cotton pad and wipe liberally across the face directly to the skin. Follow by hydrating with your preferred skin care... " The bottle has a black cap. The image is a simple, clear product shot that highlights the product and its label. 

Image credits: brand

Country of Origin : USA
Parent Company: NA

Aesop

Aesop is a renowned Australian skincare brand that was founded in 1987. The brand's story begins with its founder, Dennis Paphitis, who had a vision to create skincare that combined both science and nature. Inspired by the ancient Greek storyteller Aesop, known for his fables, Paphitis named the brand after him to reflect the brand's commitment to storytelling and the power of narratives.


How does it fit into our “Green Beauty” standard?

  • Aesop is certified as a cruelty-free and vegan brand, as both statements are verified by Leaping Bunny.

  • Aesop claims that they have an ethical sourcing program.

  • Aesop brand has already obtained their B-Corp certification.

Aesop aims to blend science and nature in their products. The brand is committed to cruelty-free and vegan practices. They emphasise their commitment to ethical sourcing, as evidenced by their certifications and initiatives.

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Annabelle Minerals

Image credits: brand

Country of Origin : Poland
Parent Company: NA

Annabelle Minerals

Annabelle Minerals was born out of a desire to create cosmetics that not only enhance one's appearance but also nourish and care for the skin. The brand's founder, driven by a deep love for nature and a commitment to sustainability, embarked on a journey to find the purest and most ethically sourced ingredients. This quest led them to remote corners of the world, where they discovered ancient beauty secrets and traditional methods of extracting minerals. Inspired by these timeless practices, Anabelle Minerals was created, offering a range of products that harness the power of nature to enhance and celebrate individual beauty.


How does it fit into our “Green Beauty” standard?

The brand is committed to using ethically sourced ingredients, ancient beauty secrets, and offering a range of products that harness the power of nature. Additionally, Annabelle Minerals claims to use 100% natural fragrance and is certified as a cruelty-free brand by PETA.

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Animal-friendly, People-friendly Elizabeth Algar Animal-friendly, People-friendly Elizabeth Algar

anecdote candles

Image credits: brand

Country of Origin : USA
Parent Company: NA

anecdote candles

anecdote candles are rooted in the founders' passion for storytelling and their desire to create a unique sensory experience. Brittany and Justin, both avid readers, realised that scents have the ability to evoke memories and emotions just like stories do. They wanted to combine these two elements and create candles that would transport people to different moments and places, allowing them to create their own anecdotes.


How does it fit into our “Green Beauty” standard?

  • anecdote candles state that they are a cruelty-free brand, although this statement has yet to be verified by an accredited body.

  • anecdote candles claim to be phthalate-free.

anecdote candles claim to be cruelty-free and phthalate-free, although these statements have not been officially verified.

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Ammu Beauty

Image credits: brand

Country of Origin : USA
Parent Company: NA

Ammu Beauty

Ammu Beauty brand was founded by Ammu, a passionate beauty enthusiast who wanted to create a brand that celebrated natural beauty and self-care. Inspired by her own struggles with her skin and a desire to find effective yet gentle products, Ammu embarked on a journey to create a brand that prioritised clean ingredients.


How does it fit into our “Green Beauty” standard?

  • Ammu Beauty stated that they are an organic brand, although this statement is yet to be verified by an accredited body.

  • Ammu Beauty is waterless and uses recyclable packaging for their products.

Ammu Beauty was founded with a focus on celebrating natural beauty and self-care through clean and sustainable products, despite the organic claim awaiting verification. Their commitment to waterless formulas and recyclable packaging aligns with their ethos of promoting eco-friendly practices in the beauty industry.

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