Happy Paul
Happy Paul
Happy Paul is a modern, results-driven skincare brand designed to simplify self-care for men. Focused on effectiveness and ease, the brand offers a curated range of products that tackle common skin concerns like dryness, irritation, and ageing, using high-quality, scientifically-backed ingredients. Happy Paul stands out for its minimalist approach, making skincare accessible and enjoyable for men of all skin types and identities. Whether you’re new to skincare or a seasoned enthusiast, Happy Paul delivers a no-fuss routine that fits seamlessly into your lifestyle.
How does it fit into our “Green Beauty” standard?
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Happy Paul states that they are a cruelty-free and vegan brand, although both statements are yet to be verified by an accredited body.
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Happy Paul is a non- toxic brand.
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Happy Paul is a forward-thinking skincare brand that combines simplicity, effectiveness, and sustainability to redefine men’s self-care. By focusing on high-quality, scientifically-backed ingredients and ethical practices, the brand not only addresses common skin concerns but also promotes a more inclusive and environmentally conscious approach to skincare. Whether you’re a beginner or a skincare enthusiast, Happy Paul offers a streamlined routine that fits effortlessly into modern lifestyles.
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Nakin
Nakin
Nakin Skincare has a unique brand story that revolves around a passion for natural beauty and effective skincare solutions. Founded with the belief that high-quality products can be both luxurious and eco-friendly, Nakin focuses on harnessing the power of natural ingredients to create skincare that enhances radiance and promotes healthy skin. Their commitment to sustainability and ethical practices sets them apart in the beauty industry, making them a favourite among those who value both quality and environmental responsibility.
How does it fit into our “Green Beauty” standard?
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Nakin Skincare is cruelty-free and meets the requirements of the Cruelty Free International Leaping Bunny program.
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Nakin prioritises sustainable packaging. Their jars are made from clear PET, which is the easiest to recycle. The bottles are made from sugar cane, and all of the packaging is BPA free.
Nakin Skincare stands out in the beauty industry by combining a commitment to natural ingredients with sustainable and ethical practices, offering luxurious, eco-friendly products that promote healthy skin. Their dedication to cruelty-free standards and recyclable packaging further emphasises their focus on quality and environmental responsibility.
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Nimbi
Nimbi
Nimbi's brand story revolves around its commitment to innovation and sustainability, reflecting a deep connection to nature and a desire to enhance everyday life. The brand aims to inspire individuals by offering products that not only meet their needs but also promote a healthier planet. Through its unique approach, Nimbi seeks to create a community that values quality, creativity, and environmental responsibility.
How does it fit into our “Green Beauty” standard?
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Nimbi are 100% vegan and PETA-approved, meaning no animal testing or animal-derived ingredients are used in any part of our process. The materials we use are free from harmful chemicals too, including lanolin—a sheep-derived glue (a substance used in many conventional razors).
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Nimbi's products are designed with people’s health and safety in mind, ensuring a cleaner, safer shave for our customers. Nimbi are also committed to offering sustainable alternatives to the disposable plastic razor culture, which disproportionately impacts vulnerable communities who are often on the frontlines of pollution clean-up and waste management.
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Environmental sustainability is at the heart of everything Nimbi does. Nimbi has developed a mono-material razor that is biobased, certified compostable, and free from petrochemical plastics. Nimbi's products naturally degrade, with testing showing a significant rate of biodegradation in seawater—within 364 days. This ensures that the razor has minimal impact on marine ecosystems, which are severely affected by plastic pollution. By offering a product that saves 6.6 kt of CO2eq annually and has a 90+% better environmental impact than leading disposable razors, Nimbi are leading the charge in reducing the carbon footprint of everyday products. Additionally, Nimbi's commitment to sustainability is backed by a positive "valid, significant" impact rating from an LCA (Life Cycle Assessment) conducted and certified by Impact Forecast, the European standard. The testing results under ASTM 6691 further support Nimbi's commitment to the environment, showing that Nimbi's products biodegrade effectively in one of the harshest environments on Earth—the ocean.
Nimbi's brand story highlights its dedication to innovation and sustainability, offering vegan and eco-friendly products that promote a healthier planet while ensuring a cleaner, safer shaving experience. By prioritising environmental responsibility and creating biodegradable alternatives to traditional razors, Nimbi is making a significant positive impact on both individual health and the ecosystem.
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Ajen
Ajen
Ajen's brand story revolves around its commitment to providing high-quality, effective skincare solutions that cater to diverse needs. The brand emphasises a deep connection to nature, using carefully selected ingredients to promote healthy skin while ensuring sustainability and ethical practices. Ajen aims to empower individuals by enhancing their natural beauty and fostering confidence through its thoughtfully crafted products.
How does it fit into our “Green Beauty” standard?
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Ajen is proudly cruelty-free, and Ajen ensure that neither their products nor the ingredients used are tested on animals. While they are not yet officially certified by PETA, this is something Ajen are actively pursuing as part of Ajen commitment to transparency and ethical practices.
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Ajen's products are crafted in the Netherlands with a focus on natural, non-toxic ingredients (at least 97% of the formula). Ajen avoids controversial substances like parabens, silicones, and microplastics, ensuring safety and wellness for both Ajen customers and those involved in the Ajen production process.
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Sustainability is at the heart of Ajen. Ajen's refillable "infinite bottles" reduce plastic waste by up to 70%, and all Ajen packaging is made from FSC-certified, recyclable materials with a high percentage of recycled content. Ajen is also B-Corp pending and a proud member of the Plastic Soup Foundation, reflecting Ajen's commitment to the environment.
Ajen's brand story highlights its dedication to high-quality, sustainable skincare solutions that empower individuals while prioritising ethical practices and environmental responsibility. With a focus on natural ingredients and cruelty-free production, Ajen aims to enhance natural beauty and foster confidence in its customers.
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Baruti Perfumes
Baruti Perfumes
Baruti Perfumes has a captivating brand story that reflects its unique approach to fragrance creation. The brand is dedicated to crafting scents that evoke emotions and memories, drawing inspiration from diverse cultures and experiences. Each perfume is a journey, inviting wearers to explore the artistry and passion behind every bottle.
How does it fit into our “Green Beauty” standard?
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Baruti Perfumes is a cruelty-free brand according to EU standards.
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Baruti Perfumes uses various starting materials such as petrochemicals (waste material from the purification of gas oil), wood pulp (paper industry waste material), and/or citrus-derived materials (food and beverage waste material). Baruti Perfumes aims to have a fair price. They have even released a perfume called NOOUD to mock the greed of many niche brands. The brand only buys from renowned suppliers, and whenever possible, directly from the producers. Of course, all ingredients used are considered safe by local and international authorities, and Baruti Perfumes follows the legislation of the EU, IFRA, FDA, and Prop 65.
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Baruti Perfumes stands out for its commitment to crafting emotionally resonant fragrances while prioritising sustainability, fair trade, and charitable contributions. The brand not only emphasises eco-friendly practices in its production and packaging but also actively supports social causes, making it a responsible choice for fragrance enthusiasts.
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ALTRA
ALTRA
The ALTRA fragrance brand was founded in 2015 by a team of experienced perfumers and beauty industry professionals. The brand was created with the vision of offering high-quality, luxurious fragrances at an affordable price point. ALTRA quickly gained popularity for its unique scents and sleek packaging, becoming a favourite among fragrance enthusiasts worldwide.
How does it fit into our “Green Beauty” standard?
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ALTRA states that they are a cruelty-free and vegan brand, although both statements are yet to be verified by an accredited body.
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ALTRA is an organic brand certified by the Soil Association.
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ALTRA uses FSC-certified paper for its products and supports 1% for the Planet.
ALTRA is a new, cutting-edge fragrance brand. They prioritise safety, gentleness, and avoiding harsh chemicals in their products. While their claims of being cruelty-free and vegan have not been verified, ALTRA is certified organic by the Soil Association. Moreover, they support environmental initiatives like using FSC-certified paper and contributing to 1% for the Planet.
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MANI
MANI
MANI is a hand cream brand that originated in the Netherlands, known for its commitment to quality, sustainability, and effective skincare. The story behind MANI is rooted in a desire to create a product that not only nourishes and protects the skin but also aligns with modern values of environmental consciousness and ethical production.
How does it fit into our “Green Beauty” standard?
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All MANI products are cruelty-free, and MANI exclusively uses vegan ingredients to uphold humane standards.
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MANI stated that they use organic ingredients.
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Sustainability is at the heart of MANI. MANI's packaging materials are 100% recycled and recyclable, with FSC-certified paper ensuring responsible sourcing. MANI strives to minimise waste in every way, and the "Key to Zero" tool empowers customers to use every last drop of each product.
MANI is a hand cream brand from the Netherlands that emphasises quality, sustainability, and ethical production, using vegan and organic ingredients while ensuring all packaging is eco-friendly. Their commitment to cruelty-free practices and waste reduction reflects a modern approach to skincare that prioritises both skin health and environmental responsibility.
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Husk & Seed
Husk & Seed
Husk & Seed has a unique brand story that reflects its commitment to quality and sustainability. The brand emphasises the journey from raw materials to finished products, showcasing its dedication to ethical sourcing and craftsmanship. Through its narrative, Husk & Seed connects with consumers who value authenticity and environmental responsibility.
How does it fit into our “Green Beauty” standard?
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Husk & Seed is a Leaping Bunny-certified cruelty-free brand, whilst being 100% vegan (not accredited).
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Husk & Seed uses naturally derived, recognisable ingredients, free from harsh chemicals and unnecessary alterations.
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Husk & Seed uses aluminium Tins & Miron Glass Jars. They choose recycled cardboard boxes, starch packing peanuts and ensure that there isn’t any unnecessary extra packaging.
Husk & Seed stands out for its commitment to quality, sustainability, and ethical sourcing, offering consumers effective skincare solutions made from natural ingredients while prioritising environmental responsibility through eco-friendly packaging. By choosing Husk & Seed, customers not only care for their skin but also support a brand dedicated to integrity and transparency.
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Facetheory
Facetheory
Facetheory is a skincare brand that has garnered attention for its commitment to creating effective, affordable, and environmentally friendly products. The story behind Facetheory begins with its founder, who was motivated by a personal journey in skincare and a desire to provide high-quality products without the typical markups associated with luxury brands.
How does it fit into our “Green Beauty” standard?
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Facetheory is a cruelty-free and vegan brand certified by PETA and Leaping Bunny.
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Facetheory has the B-Corp certification and offers carbon-neutral shipping (not accredited).
Facetheory stands out in the skincare industry for its dedication to producing effective, affordable, and eco-friendly products, all while maintaining a commitment to cruelty-free and vegan practices.
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Horace
Horace
The Horace brand, known for its focus on men's grooming and skincare products, has a compelling story rooted in a desire to redefine masculinity in the realm of self-care. Founded in France, the brand emerged from a recognition that traditional men's grooming products often lacked sophistication and efficacy.
How does it fit into our “Green Beauty” standard?
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Horace claims to be a cruelty-free and vegan brand.
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All Horace treatments are between 95% and 100% natural, paraben-free, sulphate-free, and mineral oil-free.
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82.2% of Horce’s containers are recyclable across their entire range, whilst 68.9% of their containers are made with sustainable materials (glass, aluminium, recycled plastic, and FSC-certified paper).
The Horace brand is dedicated to redefining masculinity in self-care through its sophisticated, cruelty-free, and natural grooming products, while also prioritising sustainability with a significant increase in the use of eco-friendly materials in its packaging. Their commitment to minimising environmental impact reflects their passion for ethical beauty.
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3rd Ritual
3rd Ritual
The 3rd Ritual brand is known for its unique approach to wellness and self-care, blending elements of spirituality, ritual, and modern design. The story behind 3rd Ritual begins with a desire to create a space where individuals can reconnect with themselves and their inner practices in a meaningful way.
How does it fit into our “Green Beauty” standard?
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3rd Ritual states that they are a cruelty-free and vegan brand, although both statements are yet to be verified by an accredited body.
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3rd Ritual is a natural blend that contains 100% natural essential oils and plant extracts. Their products are free from phthalates, parabens, formaldehyde, and synthetic fragrance too.
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3rd Ritual is made in small batches, hand-made in India, and uses a transparent ingredient supply chain.
3rd Ritual is a wellness brand that emphasises a harmonious blend of spirituality and modern design, offering cruelty-free and vegan products made from natural ingredients. Their commitment to transparency and small batch production reflects a desire to help individuals reconnect with their inner selves through meaningful self-care practices.
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Gntl Skin
Gntl Skin
Gntl Skin has a unique brand story that reflects its commitment to skincare and wellness. The brand was founded with the vision of creating effective, gentle products that cater to diverse skin types. By prioritising natural ingredients and sustainable practices, Gntl Skin aims to empower individuals to embrace their natural beauty while promoting healthy skin.
How does it fit into our “Green Beauty” standard?
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Gntl Skin states that they are a cruelty-free and vegan brand, although both statements are yet to be verified by an accredited body.
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Gntl Skin is clean (follows EU regulations) and already is GMP Certified.
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Gntl Skin uses a biobased pouch and provides refills for their products.
Gntl Skin is dedicated to creating effective and gentle skincare products that prioritise natural ingredients and sustainability, empowering individuals to embrace their natural beauty while adhering to clean and cruelty-free practices. Their commitment to wellness is reflected in their GMP certification and innovative packaging solutions.
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African Botanics
African Botanics
African Botanics has a unique brand story that highlights its deep connection to the rich biodiversity of Africa. The brand is dedicated to harnessing the power of indigenous plants and traditional knowledge, creating luxurious skincare products that celebrate the continent's natural heritage. Through sustainable practices and a commitment to quality, African Botanics aims to share the beauty and benefits of African flora with the world.
How does it fit into our “Green Beauty” standard?
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African Botanics products are Ethical Elephant cruelty-free and vegan.
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African Botanics adhere to the highest GMP manufacturing standards, and their formulas are created without unnecessary fillers or potentially harmful ingredients. All of African Botanics products are free from parabens, silicones, phthalates, mineral oil, artificial fragrance, colourants, and SLS.
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African Botanics's carbon footprint initiatives include implementing recyclable packaging, and working with reforestation programs. Additionally, they pledge to source mica ethically.
African Botanics stands out for its commitment to celebrating Africa's rich biodiversity through luxurious, sustainable skincare products that prioritise quality and ethical practices. By harnessing indigenous plants and traditional knowledge, the brand not only promotes the continent's natural heritage but also ensures its products are cruelty-free and environmentally responsible.
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WAKS Candles
WAKS Candles
WAKS Candles has a unique brand story that reflects its passion for creating high-quality, artisanal candles. The brand was born from a desire to bring warmth and ambiance into homes, using carefully selected ingredients and innovative designs. Each candle is crafted with love, aiming to evoke emotions and create memorable experiences for its customers.
How does it fit into our “Green Beauty” standard?
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WAKS Candles state that they are a cruelty-free brand, although this statements is yet to be verified by an accredited body.
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WAKS Candles are made using a blend of soya and beeswax.
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WAKS Candles use 100% cotton wicks, and reusable candle vessels.
WAKS Candles is dedicated to crafting high-quality, artisanal candles that enhance home ambiance while prioritising cruelty-free practices and sustainability through the use of natural ingredients and reusable vessels. Their commitment to evoking emotions and creating memorable experiences sets them apart in the candle market.
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Manucurist
Manucurist
Manucurist's brand story revolves around a passion for eco-friendly beauty and a commitment to creating high-quality nail care products. Founded with the vision of combining luxury with sustainability, the brand emphasises the use of natural ingredients and innovative formulas. Their journey reflects a dedication to promoting healthier beauty choices while ensuring that every product delivers exceptional results.
How does it fit into our “Green Beauty” standard?
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Manucurist is a cruelty-free and vegan brand, and both statements have already been verified by PETA.
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Manucurist is a part of a world-first sustainable packaging project initiated by our tube manufacturer, Impact International. Reuse to Rebuild campaign.
Manucurist is dedicated to eco-friendly beauty, offering high-quality, cruelty-free, and vegan nail care products that combine luxury with sustainability while actively participating in innovative packaging initiatives. Their commitment to natural ingredients and healthier beauty choices sets them apart in the industry.
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Suntribe
Suntribe
Suntribe is a new brand by Karl, Hampus, and Julia—three friends that love nature and sport! They started Suntribe because they wanted to protect their home while enjoying the earth. This natural sunscreen brand is free of synthetic chemicals and unnecessary ingredients like perfumes and preservatives.
How does it fit into our “Green Beauty” standard?
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Suntribe states that they are a cruelty-free and vegan brand, although both statements are yet to be verified by an accredited body.
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Suntribe is a COSMOS and GMP-certified brand.
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Suntribe states they use recyclable packaging and have an efficient logistics system.
Suntribe's attention to detail is admirable. Every aspect of the brand is shown to have been carefully considered in terms of its impact on the world, from being a fully vegan brand to being totally reef-safe. Suntribe truly is a pioneer in sustainable skincare.
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The Face Planner
The Face Planner
The Face Planner brand story revolves around its mission to empower individuals in their skincare journey. It emphasises the importance of personalised routines and the transformative power of self-care, aiming to inspire confidence and well-being through thoughtful product offerings.
How does it fit into our “Green Beauty” standard?
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The Face Planner is a cruelty-free (non-accredited) brand.
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The Face Planner's skincare has been manufactured in Italy in accordance with the EU’s rigorous regulations, 1% of all profits from The Ultimate Plan to Smart Works, and all of The Face Planner products are free from: parabens, animal-derived ingredients, silicones and their derivatives, Sodium Laureth Sulphate (SLES) and Sodium Lauryl Sulphate (SLS) (sulphate surfactants), mineral oil & waxes (paraffin & paraffin wax) and petrolatum, artificial colours, harmful fragrances, talc, and microplastics (plastic microbeads). The ingredients used are a combination of naturally occurring and scientifically formulated. They are non-irritating, non-toxic, and highly effective.
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The Face Planner creates its products in small batches and focuses on sustainable sourcing, even though they aren't officially certified. They're aiming to roll out refillable packaging for all their items. The caps, lids, and pumps are made from recycled plastics, which can be recycled again. They opted for glass bottles and jars because they have a smaller environmental footprint, are durable, and can be reused easily. Their outer packaging is crafted in the UK from FSC-certified cardboard and uses biodegradable foils. The Face Planner skips secondary packaging since they see it as wasteful and unnecessary, which often just ends up in landfills. When selecting a manufacturer, sustainability was a top priority for them. They also care about making the production process more energy-efficient. Their manufacturer collaborates with a select group of top-notch suppliers to source ingredients who guarantee that their products are safe, and reliable.
The Face Planner is dedicated to empowering individuals through personalised skincare routines while prioritising sustainability and ethical practices. By focussing on high-quality, non-toxic ingredients and environmentally friendly packaging, the brand aims to inspire confidence and well-being in its customers.
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Susanne Kaufmann
Susanne Kaufmann
The Susanne Kaufmann brand is rooted in a deep appreciation for nature, wellness, and holistic beauty. Founded by Susanne Kaufmann in 2003, the brand emerged from her desire to create high-quality skincare products that harness the power of natural ingredients. The story of Susanne Kaufmann is intertwined with her upbringing in the Bregenz Forest, a picturesque region in Austria known for its rich biodiversity and pristine environment.
How does it fit into our “Green Beauty” standard?
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Susanne Kaufmann states that they are a cruelty-free, although that statement is yet to be verified by an accredited body.
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Susanne Kaufmann provides refills for their products.
The Susanne Kaufmann brand emphasises a commitment to nature and holistic beauty through high-quality, natural skincare products, reflecting the founder's deep connection to her Austrian roots. While the brand claims to be cruelty-free and offers refill options, the verification of this claim remains pending.
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talm
talm
The talm brand is known for its dedication to high-quality, sustainable products, while embodying a narrative that weaves together innovation, craftsmanship, and a strong commitment to ethical beauty. Its focus on maternity cosmetics that combines not only safety but results makes it a uniquely brilliant brand in the ethical beauty space!
How does it fit into our “Green Beauty” standard?
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talm states that they are a cruelty-free and vegan brand, although both statements are yet to be verified by an accredited body.
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talm has organic certification from the Soil Association.
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talm states that they're using recyclable plastic that is compostable.
talm is a brand that emphasises high-quality, sustainable products through innovation and craftsmanship while also highlighting its commitment to environmental stewardship and community engagement. Although claims of being cruelty-free and vegan await verification, talm proudly holds organic certification and utilises recyclable, compostable materials.
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OhGiGi!
OhGiGi!
OhGiGi! toothpowder has a unique brand story that highlights its commitment to natural ingredients and oral health. The brand was created with the vision of providing an effective, eco-friendly alternative to traditional toothpaste, focussing on sustainability and wellness. By combining innovative formulations with a passion for clean living, OhGiGi! aims to revolutionise dental care while promoting a healthier planet.
How does it fit into our “Green Beauty” standard?
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OhGiGi! stated that they are a cruelty-free brand, although this statement is yet to be verified by an accredited body.
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OhGiGi! claims to be organic, using 100% natural ingredients, and pregnancy-safe.
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OhGiGi! is biodegradable. They use recyclable jars and locally made in small batches.
OhGiGi! toothpowder stands out for its dedication to natural ingredients and sustainability, offering an eco-friendly alternative to traditional dental care while promoting wellness and a healthier planet. The brand emphasises its cruelty-free, organic, and biodegradable practices, although some claims await third-party verification.
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