About Green Fig Beauty
Since its inception, Green Fig Beauty has been on a mission to demystify the beauty industry and empower consumers to make informed, ethical choices. Born out of a shared passion for beauty and a growing concern for transparency, Green Fig Beauty has grown into a trusted resource for those seeking clarity in an often opaque industry.

Our journey began with a simple realisation: the beauty world is filled with jargon, unregulated claims, and a lack of transparency that leaves even the most dedicated beauty lovers feeling overwhelmed. Terms like "clean," "non-toxic," and "10-free" are thrown around without clear definitions, making it difficult to know what’s truly safe, effective, and ethical.

At Green Fig Beauty, we believe that beauty should be both empowering and responsible. That’s why we’ve made it our mission to cut through the noise, providing education, resources, and honest reviews to help you navigate the ever-evolving landscape of beauty and wellness products.

From cruelty-free makeup to eco-friendly skincare, we’re here to uncover the truth behind the labels and celebrate the brands that are making a positive impact. Our brand directory, blog posts, and product reviews are designed to make ethical shopping easier, so you can feel confident in every purchase.

Our Story
Green Fig Beauty began as a response to the growing confusion and lack of transparency in the beauty industry. What started as a personal mission to navigate the overwhelming world of ethical beauty quickly evolved into something much bigger. Realising that we couldn’t tackle this challenge alone, we brought together a team of passionate beauty lovers, researchers, and writers who share a common goal: to make ethical beauty and wellness accessible to everyone.

Our team is made up of individuals who care deeply about sustainability, transparency, and the power of informed choices. Each member brings their unique expertise and perspective, whether it’s researching the latest clean beauty brands, testing products for performance and safety, or uncovering the stories behind the labels. Together, we’ve built a platform that cuts through the noise, providing you with trustworthy, well-researched recommendations you can rely on.

We know how frustrating it can be to spend hours researching products, only to find that the "natural" moisturiser you bought contains ingredients you’d rather avoid. That’s why we’ve made it our mission to do the hard work for you. From cruelty-free makeup to eco-friendly skincare, our team meticulously evaluates every brand and product we feature, ensuring they meet our high standards for ethics, sustainability, and performance.

Our Mission
At Green Fig Beauty, we’re committed to fostering conscious consumerism in the beauty and wellness industries. We believe that every purchase is a vote for the kind of world we want to live in, and we’re here to help you make those votes count.

Our approach is rooted in positivity. Rather than focusing on the negatives, we aim to highlight the brands and products that are leading the way in sustainability, ethics, and innovation. Through our brand directory, blog posts, and community-driven reviews, we strive to create a space where transparency and integrity are celebrated.

Why We Do It
The beauty industry is evolving, and so are consumer expectations. A recent study by the British Beauty Council found that 50% of consumers are seeking more information, clarity, and transparency from their favourite brands. At Green Fig Beauty, we’re here to meet that demand.

We know how overwhelming it can be to navigate the endless stream of beauty jargon and marketing claims. That’s why our team of beauty lovers meticulously researches each brand and product, ensuring that we bring you the very best ethical beauty and wellness recommendations.

Join Us
We’re more than just a blog—we’re a community of beauty lovers who care about the impact of our choices. Whether you’re here to learn, share, or discover new brands, we’re thrilled to have you as part of the Green Fig Beauty family.

If you find our resources helpful, consider supporting our mission by buying us a virtual coffee. Your contribution helps us maintain this platform and continue our research, making Green Fig Beauty an even more reliable and accessible resource for ethical beauty.

Thank you for being here. Together, we can make the beauty industry a little greener, one informed choice at a time.

Stay Green,
The Green Fig Beauty Team