Baruti Perfumes
Baruti Perfumes
Baruti Perfumes has a captivating brand story that reflects its unique approach to fragrance creation. The brand is dedicated to crafting scents that evoke emotions and memories, drawing inspiration from diverse cultures and experiences. Each perfume is a journey, inviting wearers to explore the artistry and passion behind every bottle.
How does it fit into our “Green Beauty” standard?
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Baruti Perfumes is a cruelty-free brand according to EU standards.
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Baruti Perfumes uses various starting materials such as petrochemicals (waste material from the purification of gas oil), wood pulp (paper industry waste material), and/or citrus-derived materials (food and beverage waste material). Baruti Perfumes aims to have a fair price. They have even released a perfume called NOOUD to mock the greed of many niche brands. The brand only buys from renowned suppliers, and whenever possible, directly from the producers. Of course, all ingredients used are considered safe by local and international authorities, and Baruti Perfumes follows the legislation of the EU, IFRA, FDA, and Prop 65.
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Baruti Perfumes stands out for its commitment to crafting emotionally resonant fragrances while prioritising sustainability, fair trade, and charitable contributions. The brand not only emphasises eco-friendly practices in its production and packaging but also actively supports social causes, making it a responsible choice for fragrance enthusiasts.
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Korres
Korres
Korres is a popular Greek beauty brand founded by Giorgos Korres in 1992 when he took over the pharmacy he grew up working in. Since then, the brand has been developing award-winning cosmetic products based on original Greek herbal remedies.
How does it fit into our “Green Beauty” standard?
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Korres is a PETA cruelty-free brand, whilst some of their products are vegan.
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Korres states that they have some Organic products, and avoid over 2,000 toxic ingredients in their products.
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Korres follows THE 6 LABS SUSTAINABILITY
CIRCLE.
Korres is a popular cosmetics brand that focuses on delivering effective results while prioritising traditional herbal remedies. They simultaneously commit to animal welfare, sustainability and ethical practices, thus offering ethical products inspired by greek beauty rituals.
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ALTRA
ALTRA
The ALTRA fragrance brand was founded in 2015 by a team of experienced perfumers and beauty industry professionals. The brand was created with the vision of offering high-quality, luxurious fragrances at an affordable price point. ALTRA quickly gained popularity for its unique scents and sleek packaging, becoming a favourite among fragrance enthusiasts worldwide.
How does it fit into our “Green Beauty” standard?
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ALTRA states that they are a cruelty-free and vegan brand, although both statements are yet to be verified by an accredited body.
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ALTRA is an organic brand certified by the Soil Association.
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ALTRA uses FSC-certified paper for its products and supports 1% for the Planet.
ALTRA is a new, cutting-edge fragrance brand. They prioritise safety, gentleness, and avoiding harsh chemicals in their products. While their claims of being cruelty-free and vegan have not been verified, ALTRA is certified organic by the Soil Association. Moreover, they support environmental initiatives like using FSC-certified paper and contributing to 1% for the Planet.
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MANI
MANI
MANI is a hand cream brand that originated in the Netherlands, known for its commitment to quality, sustainability, and effective skincare. The story behind MANI is rooted in a desire to create a product that not only nourishes and protects the skin but also aligns with modern values of environmental consciousness and ethical production.
How does it fit into our “Green Beauty” standard?
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All MANI products are cruelty-free, and MANI exclusively uses vegan ingredients to uphold humane standards.
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MANI stated that they use organic ingredients.
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Sustainability is at the heart of MANI. MANI's packaging materials are 100% recycled and recyclable, with FSC-certified paper ensuring responsible sourcing. MANI strives to minimise waste in every way, and the "Key to Zero" tool empowers customers to use every last drop of each product.
MANI is a hand cream brand from the Netherlands that emphasises quality, sustainability, and ethical production, using vegan and organic ingredients while ensuring all packaging is eco-friendly. Their commitment to cruelty-free practices and waste reduction reflects a modern approach to skincare that prioritises both skin health and environmental responsibility.
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Insanely Clean
Transform your skincare routine with Insanely Clean's line of natural and ethical beauty products designed specifically for men. Explore more ethical beauty brands on Green Fig Beauty today.
Insanely Clean
Insanely Clean is a brand that has carved a niche in the cleaning and personal care industry, known for its commitment to producing high-quality, effective, and environmentally friendly products. The story behind Insanely Clean is one of innovation, sustainability, and a passion for cleanliness.
How does it fit into our “Green Beauty” standard?
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Insanely Clean states that they are a cruelty-free and vegan brand, although both statements are yet to be verified by an accredited body.
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Insanely Clean states that they are parabens free, sulphates free, phthalates free, silicone free, toxin free, dermalogically tested, and gluten free.
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Insanely Clean stands out in the cleaning and personal care market for its dedication to high-quality, eco-friendly products while emphasising its cruelty-free and vegan claims, which are pending verification. The brand's focus on innovation and sustainability highlights its commitment to providing safe and effective solutions for consumers.
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Recipe for Men
Recipe for Men
Recipe for Men addresses the specific skincare needs of men by offering high-quality grooming products that fill a gap in a market traditionally focused on women. Founded in Sweden, the brand emphasises a straightforward approach to skincare, catering to concerns like oiliness and sensitivity.
How does it fit into our “Green Beauty” standard?
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Recipe for Men claims to be a cruelty-free and vegan brand, although both statements are yet to be verified by an accredited body.
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Recipe for Men stated that their product uses oil-free formulas.
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Recipe for Men provides targeted skincare solutions for men, focusing on high-quality, oil-free products that address common concerns like oiliness and sensitivity while promoting a cruelty-free and vegan ethos. The brand aims to fill a gap in the market by offering straightforward grooming options tailored specifically for men.
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Husk & Seed
Husk & Seed
Husk & Seed has a unique brand story that reflects its commitment to quality and sustainability. The brand emphasises the journey from raw materials to finished products, showcasing its dedication to ethical sourcing and craftsmanship. Through its narrative, Husk & Seed connects with consumers who value authenticity and environmental responsibility.
How does it fit into our “Green Beauty” standard?
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Husk & Seed is a Leaping Bunny-certified cruelty-free brand, whilst being 100% vegan (not accredited).
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Husk & Seed uses naturally derived, recognisable ingredients, free from harsh chemicals and unnecessary alterations.
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Husk & Seed uses aluminium Tins & Miron Glass Jars. They choose recycled cardboard boxes, starch packing peanuts and ensure that there isn’t any unnecessary extra packaging.
Husk & Seed stands out for its commitment to quality, sustainability, and ethical sourcing, offering consumers effective skincare solutions made from natural ingredients while prioritising environmental responsibility through eco-friendly packaging. By choosing Husk & Seed, customers not only care for their skin but also support a brand dedicated to integrity and transparency.
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Horace
Horace
The Horace brand, known for its focus on men's grooming and skincare products, has a compelling story rooted in a desire to redefine masculinity in the realm of self-care. Founded in France, the brand emerged from a recognition that traditional men's grooming products often lacked sophistication and efficacy.
How does it fit into our “Green Beauty” standard?
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Horace claims to be a cruelty-free and vegan brand.
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All Horace treatments are between 95% and 100% natural, paraben-free, sulphate-free, and mineral oil-free.
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82.2% of Horce’s containers are recyclable across their entire range, whilst 68.9% of their containers are made with sustainable materials (glass, aluminium, recycled plastic, and FSC-certified paper).
The Horace brand is dedicated to redefining masculinity in self-care through its sophisticated, cruelty-free, and natural grooming products, while also prioritising sustainability with a significant increase in the use of eco-friendly materials in its packaging. Their commitment to minimising environmental impact reflects their passion for ethical beauty.
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Sun Skills
Sun Skills
Sun Skills is an Australian brand that focuses on providing high-quality sun protection products, particularly for outdoor enthusiasts and those who spend significant time in the sun. The story behind Sun Skills is rooted in the growing awareness of the dangers of sun exposure and the need for effective sun protection solutions.
How does it fit into our “Green Beauty” standard?
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Sun Skills states that they are a cruelty-free brand, although this has not been verified by an accredited body.
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Sun Skills claims to be a paraben-free, sulfate-free, and pregnancy-safe brand.
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Sun Skills is an Australian brand dedicated to offering high-quality sun protection products for outdoor enthusiasts, emphasising the importance of effective sun safety while promoting a cruelty-free, paraben-free, and sulfate-free approach. Their commitment to ethical sun protection reflects a growing awareness of the risks associated with harmful ingredients in sunscreen.
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Apotheke
Apotheke
Apotheke is a brand that has its roots deeply embedded in the art of fragrance and the craftsmanship of handmade products. The brand story of Apotheke begins with Chrissy Fichtl and Sebastian Picasso, a couple who shared a passion for creating unique scents and luxurious bath and body products.
How does it fit into our “Green Beauty” standard?
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Apotheke is a cruelty-free brand certified by PETA and also claims to be a vegan brand (not certified).
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Apotheke claims to produce sulfate-free, formaldehyde-free, and dibutyl phthalate-free products.
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Apotheke demonstrates their commitment to animal welfare by being certified as a cruelty-free brand by PETA and claiming to be a vegan brand, although not certified. Additionally, Apotheke prides itself on its promise to produce ‘clean’ products that are free from sulfates, formaldehyde, and dibutyl phthalate.
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Nonfiction
Nonfiction
The Nonfiction brand, originating from South Korea, is known for its unique approach to fashion and lifestyle products that blend functionality with a minimalist aesthetic. The story behind Nonfiction is rooted in a desire to create premium cosmetics that cater to the modern consumer's needs while also reflecting a sense of individuality and style.
How does it fit into our “Green Beauty” standard?
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Nonfoction states that they are a cruelty-free brand, although this has not been verified by an accredited body.
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Nonfiction is a South Korean brand that combines functionality with minimalist design in its fashion and lifestyle products, emphasising high quality and individuality while ensuring all ingredients are clean and cruelty-free. The brand's commitment to animal welfare highlights its dedication to both consumer safety and ethical practices.
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3rd Ritual
3rd Ritual
The 3rd Ritual brand is known for its unique approach to wellness and self-care, blending elements of spirituality, ritual, and modern design. The story behind 3rd Ritual begins with a desire to create a space where individuals can reconnect with themselves and their inner practices in a meaningful way.
How does it fit into our “Green Beauty” standard?
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3rd Ritual states that they are a cruelty-free and vegan brand, although both statements are yet to be verified by an accredited body.
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3rd Ritual is a natural blend that contains 100% natural essential oils and plant extracts. Their products are free from phthalates, parabens, formaldehyde, and synthetic fragrance too.
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3rd Ritual is made in small batches, hand-made in India, and uses a transparent ingredient supply chain.
3rd Ritual is a wellness brand that emphasises a harmonious blend of spirituality and modern design, offering cruelty-free and vegan products made from natural ingredients. Their commitment to transparency and small batch production reflects a desire to help individuals reconnect with their inner selves through meaningful self-care practices.
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Gntl Skin
Gntl Skin
Gntl Skin has a unique brand story that reflects its commitment to skincare and wellness. The brand was founded with the vision of creating effective, gentle products that cater to diverse skin types. By prioritising natural ingredients and sustainable practices, Gntl Skin aims to empower individuals to embrace their natural beauty while promoting healthy skin.
How does it fit into our “Green Beauty” standard?
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Gntl Skin states that they are a cruelty-free and vegan brand, although both statements are yet to be verified by an accredited body.
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Gntl Skin is clean (follows EU regulations) and already is GMP Certified.
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Gntl Skin uses a biobased pouch and provides refills for their products.
Gntl Skin is dedicated to creating effective and gentle skincare products that prioritise natural ingredients and sustainability, empowering individuals to embrace their natural beauty while adhering to clean and cruelty-free practices. Their commitment to wellness is reflected in their GMP certification and innovative packaging solutions.
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Aeolis Skin
Aeolis Skin
Aeolis Skin has a captivating brand story that highlights its commitment to natural beauty and wellness. The brand draws inspiration from the rich heritage of ancient skincare practices, blending them with modern science to create effective, eco-friendly products. With a focus on sustainability and quality, Aeolis Skin aims to empower individuals to embrace their natural beauty while caring for the environment.
How does it fit into our “Green Beauty” standard?
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Aeolis Skin states that they are a cruelty-free and vegan brand, although both statements are yet to be verified by an accredited body.
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Aeolis Skin says no to artificial colours, synthetic dyes, genetically modified organisms, parabens, petrolatum, paraffin wax, sls, sles, ethanolamines, mineral oil, and animal by-products.
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Aeolis Skin emphasises its dedication to natural beauty and sustainability by merging ancient skincare traditions with modern science while promoting eco-friendly and cruelty-free products. The brand encourages individuals to embrace their natural beauty while being mindful of environmental impact.
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African Botanics
African Botanics
African Botanics has a unique brand story that highlights its deep connection to the rich biodiversity of Africa. The brand is dedicated to harnessing the power of indigenous plants and traditional knowledge, creating luxurious skincare products that celebrate the continent's natural heritage. Through sustainable practices and a commitment to quality, African Botanics aims to share the beauty and benefits of African flora with the world.
How does it fit into our “Green Beauty” standard?
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African Botanics products are Ethical Elephant cruelty-free and vegan.
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African Botanics adhere to the highest GMP manufacturing standards, and their formulas are created without unnecessary fillers or potentially harmful ingredients. All of African Botanics products are free from parabens, silicones, phthalates, mineral oil, artificial fragrance, colourants, and SLS.
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African Botanics's carbon footprint initiatives include implementing recyclable packaging, and working with reforestation programs. Additionally, they pledge to source mica ethically.
African Botanics stands out for its commitment to celebrating Africa's rich biodiversity through luxurious, sustainable skincare products that prioritise quality and ethical practices. By harnessing indigenous plants and traditional knowledge, the brand not only promotes the continent's natural heritage but also ensures its products are cruelty-free and environmentally responsible.
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Thirsty Cowboy
Thirsty Cowboy
The Thirsty Cowboy brand is a unique and intriguing cosmetics brand that blends elements of Americana, country culture, and a passion for good food and drink.
How does it fit into our “Green Beauty” standard?
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Thirsty Cowboy states that they are a cruelty-free and vegan brand, although both statements are yet to be verified by an accredited body.
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Thirsty Cowboy is paraben-free.
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The Thirsty Cowboy brand embodies American culture, while emphasizing cruelty-free and vegan principles! Even though these claims await verification, its commitment to being paraben-free further highlights its focus on quality and ethical standards.
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SSONE
SSONE
The SSONE nail polish brand was founded with a vision to provide high-quality, vibrant nail colours that empower individuals to express their unique style. The brand emphasises innovation and sustainability, ensuring that each product not only looks great but is also safe for both users and the environment. Through a commitment to excellence, SSONE has carved out a niche in the beauty industry, appealing to those who seek both beauty and responsibility in their cosmetic choices.
How does it fit into our “Green Beauty” standard?
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SSONE states that they are a cruelty-free and vegan brand, although both statements are yet to be verified by an accredited body.
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SSONE polishes are 21-free and made with FDA approved ingredients.
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SSONE nail polish stands out in the beauty industry by offering vibrant, high-quality colours that promote individual expression while prioritising innovation, sustainability, and safety. The brand's commitment to being cruelty-free and vegan, along with its 21-free formulation, appeals to consumers seeking responsible cosmetic choices.
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WAKS Candles
WAKS Candles
WAKS Candles has a unique brand story that reflects its passion for creating high-quality, artisanal candles. The brand was born from a desire to bring warmth and ambiance into homes, using carefully selected ingredients and innovative designs. Each candle is crafted with love, aiming to evoke emotions and create memorable experiences for its customers.
How does it fit into our “Green Beauty” standard?
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WAKS Candles state that they are a cruelty-free brand, although this statements is yet to be verified by an accredited body.
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WAKS Candles are made using a blend of soya and beeswax.
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WAKS Candles use 100% cotton wicks, and reusable candle vessels.
WAKS Candles is dedicated to crafting high-quality, artisanal candles that enhance home ambiance while prioritising cruelty-free practices and sustainability through the use of natural ingredients and reusable vessels. Their commitment to evoking emotions and creating memorable experiences sets them apart in the candle market.
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Suntribe
Suntribe
Suntribe is a new brand by Karl, Hampus, and Julia—three friends that love nature and sport! They started Suntribe because they wanted to protect their home while enjoying the earth. This natural sunscreen brand is free of synthetic chemicals and unnecessary ingredients like perfumes and preservatives.
How does it fit into our “Green Beauty” standard?
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Suntribe states that they are a cruelty-free and vegan brand, although both statements are yet to be verified by an accredited body.
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Suntribe is a COSMOS and GMP-certified brand.
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Suntribe states they use recyclable packaging and have an efficient logistics system.
Suntribe's attention to detail is admirable. Every aspect of the brand is shown to have been carefully considered in terms of its impact on the world, from being a fully vegan brand to being totally reef-safe. Suntribe truly is a pioneer in sustainable skincare.
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The Face Planner
The Face Planner
The Face Planner brand story revolves around its mission to empower individuals in their skincare journey. It emphasises the importance of personalised routines and the transformative power of self-care, aiming to inspire confidence and well-being through thoughtful product offerings.
How does it fit into our “Green Beauty” standard?
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The Face Planner is a cruelty-free (non-accredited) brand.
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The Face Planner's skincare has been manufactured in Italy in accordance with the EU’s rigorous regulations, 1% of all profits from The Ultimate Plan to Smart Works, and all of The Face Planner products are free from: parabens, animal-derived ingredients, silicones and their derivatives, Sodium Laureth Sulphate (SLES) and Sodium Lauryl Sulphate (SLS) (sulphate surfactants), mineral oil & waxes (paraffin & paraffin wax) and petrolatum, artificial colours, harmful fragrances, talc, and microplastics (plastic microbeads). The ingredients used are a combination of naturally occurring and scientifically formulated. They are non-irritating, non-toxic, and highly effective.
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The Face Planner creates its products in small batches and focuses on sustainable sourcing, even though they aren't officially certified. They're aiming to roll out refillable packaging for all their items. The caps, lids, and pumps are made from recycled plastics, which can be recycled again. They opted for glass bottles and jars because they have a smaller environmental footprint, are durable, and can be reused easily. Their outer packaging is crafted in the UK from FSC-certified cardboard and uses biodegradable foils. The Face Planner skips secondary packaging since they see it as wasteful and unnecessary, which often just ends up in landfills. When selecting a manufacturer, sustainability was a top priority for them. They also care about making the production process more energy-efficient. Their manufacturer collaborates with a select group of top-notch suppliers to source ingredients who guarantee that their products are safe, and reliable.
The Face Planner is dedicated to empowering individuals through personalised skincare routines while prioritising sustainability and ethical practices. By focussing on high-quality, non-toxic ingredients and environmentally friendly packaging, the brand aims to inspire confidence and well-being in its customers.
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