Happy Paul

The image features a minimalist skincare product from Happy Paul, a brand known for its straightforward and effective approach to men’s skincare. The product, labelled "Moisturiser" is showcased in sleek, eco-friendly packaging, reflecting the brand’s commitment to sustainability.It is a hydrating moisturiser product that highlights Happy Paul’s focus on high-quality, science-backed formulations designed to address common skin concerns. The clean, modern aesthetic of the packaging aligns with the brand’s ethos of simplicity and inclusivity, making skincare accessible and enjoyable for all.

Image credits: brand
Country of Origin : UK
Parent Company: NA

Happy Paul

Happy Paul is a modern, results-driven skincare brand designed to simplify self-care for men. Focused on effectiveness and ease, the brand offers a curated range of products that tackle common skin concerns like dryness, irritation, and ageing, using high-quality, scientifically-backed ingredients. Happy Paul stands out for its minimalist approach, making skincare accessible and enjoyable for men of all skin types and identities. Whether you’re new to skincare or a seasoned enthusiast, Happy Paul delivers a no-fuss routine that fits seamlessly into your lifestyle.

How does it fit into our “Green Beauty” standard?

Happy Paul is a forward-thinking skincare brand that combines simplicity, effectiveness, and sustainability to redefine men’s self-care. By focusing on high-quality, scientifically-backed ingredients and ethical practices, the brand not only addresses common skin concerns but also promotes a more inclusive and environmentally conscious approach to skincare. Whether you’re a beginner or a skincare enthusiast, Happy Paul offers a streamlined routine that fits effortlessly into modern lifestyles.

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Nakin

Three small, white jars of Nakin skincare products are arranged on a tiled surface. The jars are labelled "Matti Formula Face Cream, Oily/Normal Skin," "Eye Cream Complex," and "Lip Treatment Balm," each containing a different cream for a specific purpose. The jars are arranged in a triangular formation, with the "Matti Formula Face Cream" jar at the top and the "Lip Treatment Balm" jar at the bottom. The tiled surface is a light beige colour with a pattern of dark grey lines. The image is lit from above, casting soft shadows on the jars and tiles. The image is clean and simple, showcasing the products in a professional and appealing way. 

Image credits: brand
Country of Origin : UK
Parent Company: NA

Nakin

Nakin Skincare has a unique brand story that revolves around a passion for natural beauty and effective skincare solutions. Founded with the belief that high-quality products can be both luxurious and eco-friendly, Nakin focuses on harnessing the power of natural ingredients to create skincare that enhances radiance and promotes healthy skin. Their commitment to sustainability and ethical practices sets them apart in the beauty industry, making them a favourite among those who value both quality and environmental responsibility.

How does it fit into our “Green Beauty” standard?

  • Nakin Skincare is cruelty-free and meets the requirements of the Cruelty Free International Leaping Bunny program.

  • We are pleased to advise that all of the products in the Nakin range are free from both gluten & wheat.

  • Nakin prioritises sustainable packaging. Their jars are made from clear PET, which is the easiest to recycle. The bottles are made from sugar cane, and all of the packaging is BPA free.

Nakin Skincare stands out in the beauty industry by combining a commitment to natural ingredients with sustainable and ethical practices, offering luxurious, eco-friendly products that promote healthy skin. Their dedication to cruelty-free standards and recyclable packaging further emphasises their focus on quality and environmental responsibility.

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Nimbi

The image shows a variety of products from the brand Nimbi, all in a minimalist, natural style. The centrepiece is a set of four plastic-free disposable razors, packaged in a brown paper box with simple white lettering. The razors are arranged in a row on a white background, showcasing their sleek design. Next to them, a white cloth bag, likely a reusable shopping bag, holds a wooden brush with natural bristles. Two small round bars of soap, also from Nimbi, are neatly placed on the table. The image evokes a sense of sustainability and eco-conscious living, highlighting the brand's commitment to natural and ethical products.  

Image credits: brand
Country of Origin : UK
Parent Company: NA

Nimbi

Nimbi's brand story revolves around its commitment to innovation and sustainability, reflecting a deep connection to nature and a desire to enhance everyday life. The brand aims to inspire individuals by offering products that not only meet their needs but also promote a healthier planet. Through its unique approach, Nimbi seeks to create a community that values quality, creativity, and environmental responsibility.

How does it fit into our “Green Beauty” standard?

  • Nimbi are 100% vegan and PETA-approved, meaning no animal testing or animal-derived ingredients are used in any part of our process. The materials we use are free from harmful chemicals too, including lanolin—a sheep-derived glue (a substance used in many conventional razors). 

  • Nimbi's products are designed with people’s health and safety in mind, ensuring a cleaner, safer shave for our customers. Nimbi are also committed to offering sustainable alternatives to the disposable plastic razor culture, which disproportionately impacts vulnerable communities who are often on the frontlines of pollution clean-up and waste management.

  • Environmental sustainability is at the heart of everything Nimbi does. Nimbi has developed a mono-material razor that is biobased, certified compostable, and free from petrochemical plastics. Nimbi's products naturally degrade, with testing showing a significant rate of biodegradation in seawater—within 364 days. This ensures that the razor has minimal impact on marine ecosystems, which are severely affected by plastic pollution. By offering a product that saves 6.6 kt of CO2eq annually and has a 90+% better environmental impact than leading disposable razors, Nimbi are leading the charge in reducing the carbon footprint of everyday products. Additionally, Nimbi's commitment to sustainability is backed by a positive "valid, significant" impact rating from an LCA (Life Cycle Assessment) conducted and certified by Impact Forecast, the European standard. The testing results under ASTM 6691 further support Nimbi's commitment to the environment, showing that Nimbi's products biodegrade effectively in one of the harshest environments on Earth—the ocean.

Nimbi's brand story highlights its dedication to innovation and sustainability, offering vegan and eco-friendly products that promote a healthier planet while ensuring a cleaner, safer shaving experience. By prioritising environmental responsibility and creating biodegradable alternatives to traditional razors, Nimbi is making a significant positive impact on both individual health and the ecosystem.

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Ajen

The image showcases a gift set from the brand "ajen." The set includes two bottles of hand care products, a hand balm and a hand wash, both housed in amber glass bottles with black pumps. The products are presented in a box adorned with a geometric design featuring shades of green, red, and brown. A small card with the "ajen" logo and the message "A personal note for you" is placed in front of the box. The image captures a minimalist and elegant aesthetic, highlighting a thoughtful gift idea. The soft lighting and clean background create a sense of calm and sophistication.  

Image credits: brand
Country of Origin : The Netherlands
Parent Company: NA

Ajen

Ajen's brand story revolves around its commitment to providing high-quality, effective skincare solutions that cater to diverse needs. The brand emphasises a deep connection to nature, using carefully selected ingredients to promote healthy skin while ensuring sustainability and ethical practices. Ajen aims to empower individuals by enhancing their natural beauty and fostering confidence through its thoughtfully crafted products.

How does it fit into our “Green Beauty” standard?

  • Ajen is proudly cruelty-free, and Ajen ensure that neither their products nor the ingredients used are tested on animals. While they are not yet officially certified by PETA, this is something Ajen are actively pursuing as part of Ajen commitment to transparency and ethical practices.

  • Ajen's products are crafted in the Netherlands with a focus on natural, non-toxic ingredients (at least 97% of the formula). Ajen avoids controversial substances like parabens, silicones, and microplastics, ensuring safety and wellness for both Ajen customers and those involved in the Ajen production process.

  • Sustainability is at the heart of Ajen. Ajen's refillable "infinite bottles" reduce plastic waste by up to 70%, and all Ajen packaging is made from FSC-certified, recyclable materials with a high percentage of recycled content. Ajen is also B-Corp pending and a proud member of the Plastic Soup Foundation, reflecting Ajen's commitment to the environment.

Ajen's brand story highlights its dedication to high-quality, sustainable skincare solutions that empower individuals while prioritising ethical practices and environmental responsibility. With a focus on natural ingredients and cruelty-free production, Ajen aims to enhance natural beauty and foster confidence in its customers.

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Baruti Perfumes

A set of five small perfume bottles, each with a black cap and a white label with the brand name "Baruti Perfumes" printed on it. The bottles are arranged in a row in a black box, with the box lid open and lying next to it. The background is a plain white surface, with a shadow cast by the box and bottles. The image is clean and minimalist, with a focus on the product itself. The bottles are a perfect size for travel or sampling different scents. The black and white colour scheme creates a sophisticated and elegant feel.

Image credits: brand

Country of Origin : Netherlands
Parent Company: NA

Baruti Perfumes

Baruti Perfumes has a captivating brand story that reflects its unique approach to fragrance creation. The brand is dedicated to crafting scents that evoke emotions and memories, drawing inspiration from diverse cultures and experiences. Each perfume is a journey, inviting wearers to explore the artistry and passion behind every bottle.


How does it fit into our “Green Beauty” standard?

  • Baruti Perfumes is a cruelty-free brand according to EU standards.

  • Baruti Perfumes uses various starting materials such as petrochemicals (waste material from the purification of gas oil), wood pulp (paper industry waste material), and/or citrus-derived materials (food and beverage waste material). Baruti Perfumes aims to have a fair price. They have even released a perfume called NOOUD to mock the greed of many niche brands. The brand only buys from renowned suppliers, and whenever possible, directly from the producers. Of course, all ingredients used are considered safe by local and international authorities, and Baruti Perfumes follows the legislation of the EU, IFRA, FDA, and Prop 65.

  • Baruti perfumes use recyclable materials. They have abolished the use of cellophane to reduce plastic waste, and deliberately aim to keep packaging as light as possible.

    They are the first brand to collaborate with the Red List project, and donate every year!

Baruti Perfumes stands out for its commitment to crafting emotionally resonant fragrances while prioritising sustainability, fair trade, and charitable contributions. The brand not only emphasises eco-friendly practices in its production and packaging but also actively supports social causes, making it a responsible choice for fragrance enthusiasts.

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ALTRA

The image shows five perfume bottles, each containing a different shade of liquid. The bottles are all cylindrical and have a black cap with a round, black ball on top. The word "ALTRA" is printed in black on the front of each bottle. The bottles are arranged vertically, with the lightest shade of liquid at the top and the darkest shade at the bottom. The bottles are set against a white background. The image is likely advertising a perfume brand called "ALTRA". The different shades of liquid suggest that the perfume is available in a variety of scents.

Image credits: brand
Country of Origin : UK
Parent Company: NA

ALTRA

The ALTRA fragrance brand was founded in 2015 by a team of experienced perfumers and beauty industry professionals. The brand was created with the vision of offering high-quality, luxurious fragrances at an affordable price point. ALTRA quickly gained popularity for its unique scents and sleek packaging, becoming a favourite among fragrance enthusiasts worldwide.


How does it fit into our “Green Beauty” standard?

ALTRA is a new, cutting-edge fragrance brand. They prioritise safety, gentleness, and avoiding harsh chemicals in their products. While their claims of being cruelty-free and vegan have not been verified, ALTRA is certified organic by the Soil Association. Moreover, they support environmental initiatives like using FSC-certified paper and contributing to 1% for the Planet.

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MANI

The image showcases a gift set from the brand "MANI." The set is beautifully presented in a white box with the brand logo embossed on the lid. Inside the box, there are three items: a small bar of soap, a golden hand sanitiser, and a tube of hand cream. The soap and hand sanitiser are both labelled with the brand name MANI." The hand cream tube is white with a black cap and is labelled "Sanitising & Moisturising Hand Cream." The set is a perfect gift for anyone who wants to keep their hands clean and hydrated.  

Image credits: brand

Country of Origin : Netherlands
Parent Company: NA

MANI

MANI is a hand cream brand that originated in the Netherlands, known for its commitment to quality, sustainability, and effective skincare. The story behind MANI is rooted in a desire to create a product that not only nourishes and protects the skin but also aligns with modern values of environmental consciousness and ethical production.


How does it fit into our “Green Beauty” standard?

MANI is a hand cream brand from the Netherlands that emphasises quality, sustainability, and ethical production, using vegan and organic ingredients while ensuring all packaging is eco-friendly. Their commitment to cruelty-free practices and waste reduction reflects a modern approach to skincare that prioritises both skin health and environmental responsibility.

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Husk & Seed

A brown cardboard gift box is open, revealing two small white muslin bags containing two small jars of beauty products. Both jars are from the brand "Husk & Seed Botanical Skincare." The jar on the left is labelled “Ultra Protective Lip & Hand Balm,” and the jar on the right is labelled “Instant Hydration Body lm." The gift box is sitting on a light brown fabric surface. A sprig of white flowers is lying on the fabric surface. The gift box is a perfect present for someone who loves to pamper themselves.

Image credits: brand

Country of Origin : UK
Parent Company: NA

Husk & Seed

Husk & Seed has a unique brand story that reflects its commitment to quality and sustainability. The brand emphasises the journey from raw materials to finished products, showcasing its dedication to ethical sourcing and craftsmanship. Through its narrative, Husk & Seed connects with consumers who value authenticity and environmental responsibility.


How does it fit into our “Green Beauty” standard?

Husk & Seed stands out for its commitment to quality, sustainability, and ethical sourcing, offering consumers effective skincare solutions made from natural ingredients while prioritising environmental responsibility through eco-friendly packaging. By choosing Husk & Seed, customers not only care for their skin but also support a brand dedicated to integrity and transparency.

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Horace

This image showcases a skincare set from the brand HORACE. The set includes three products: a purifying face cleanser in a dark blue bottle, a hyaluronic acid and panthenol serum in a light blue glass dropper bottle, and a mattifying face moisturiser in a white tube. Each product's name and description (in French and English) are clearly visible on their respective packaging, highlighting their key ingredients and benefits. The overall aesthetic is clean and minimalist, reflecting a sophisticated and natural approach to skincare.

Image credits: brand

Country of Origin : France
Parent Company: NA

Horace

The Horace brand, known for its focus on men's grooming and skincare products, has a compelling story rooted in a desire to redefine masculinity in the realm of self-care. Founded in France, the brand emerged from a recognition that traditional men's grooming products often lacked sophistication and efficacy.

How does it fit into our “Green Beauty” standard?

The Horace brand is dedicated to redefining masculinity in self-care through its sophisticated, cruelty-free, and natural grooming products, while also prioritising sustainability with a significant increase in the use of eco-friendly materials in its packaging. Their commitment to minimising environmental impact reflects their passion for ethical beauty.

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3rd Ritual

Three tubes of body care products are lined up on a beige surface. Each tube is a different colour: blue, brown, and yellow. The fronts of the tubes each have a word printed on them: "MOON," "EARTH," and "SUN." Each tube also shares the same design elements, including the words "3rd Ritual" and "Botanical." The blue tube is labelled as a "Body Lotion," the brown tube is labelled as a "Body Cream," and the yellow tube is labelled as a "Body Oil." The tubes appear to be made of plastic and have a glossy finish. The background is a plain beige color.  The image is a product shot that highlights the packaging and branding of the body care products. 

Image credits: brand
Country of Origin : USA
Parent Company: NA

3rd Ritual

The 3rd Ritual brand is known for its unique approach to wellness and self-care, blending elements of spirituality, ritual, and modern design. The story behind 3rd Ritual begins with a desire to create a space where individuals can reconnect with themselves and their inner practices in a meaningful way.

How does it fit into our “Green Beauty” standard?

3rd Ritual is a wellness brand that emphasises a harmonious blend of spirituality and modern design, offering cruelty-free and vegan products made from natural ingredients. Their commitment to transparency and small batch production reflects a desire to help individuals reconnect with their inner selves through meaningful self-care practices.

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Gntl Skin

A light blue and green package of "Gntl Skin Wash" is lying on the ground, surrounded by white flowers and green leaves. The package is partially obscured by the foliage, with only the bottom half visible. The text "Skin Wash" is prominently displayed on the package, along with the brand name "Gntl." The background consists of a patch of earth covered in fallen leaves and branches. The overall image evokes a sense of tranquillity and natural beauty. 

Image credits: brand

Country of Origin : USA
Parent Company: NA

Gntl Skin

Gntl Skin has a unique brand story that reflects its commitment to skincare and wellness. The brand was founded with the vision of creating effective, gentle products that cater to diverse skin types. By prioritising natural ingredients and sustainable practices, Gntl Skin aims to empower individuals to embrace their natural beauty while promoting healthy skin.


How does it fit into our “Green Beauty” standard?

  • Gntl Skin states that they are a cruelty-free and vegan brand, although both statements are yet to be verified by an accredited body.

  • Gntl Skin is clean (follows EU regulations) and already is GMP Certified.

  • Gntl Skin uses a biobased pouch and provides refills for their products.

Gntl Skin is dedicated to creating effective and gentle skincare products that prioritise natural ingredients and sustainability, empowering individuals to embrace their natural beauty while adhering to clean and cruelty-free practices. Their commitment to wellness is reflected in their GMP certification and innovative packaging solutions.

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African Botanics

A trio of glass bottles containing body oils from the brand African Botanics. The bottles are arranged on a concrete platform against a white background. The bottle on the left contains Nourishing & Restorative Body Oil, the middle bottle contains Shimmering Gold Oil, and the right bottle contains Firming & Energising Body Oil. Each bottle features a black pump top and a black label with the brand name and product name. The body oils are a clear amber, a shimmering gold, and a clear brown.

Image credits: brand

Country of Origin : USA
Parent Company: NA

African Botanics

African Botanics has a unique brand story that highlights its deep connection to the rich biodiversity of Africa. The brand is dedicated to harnessing the power of indigenous plants and traditional knowledge, creating luxurious skincare products that celebrate the continent's natural heritage. Through sustainable practices and a commitment to quality, African Botanics aims to share the beauty and benefits of African flora with the world.

How does it fit into our “Green Beauty” standard?

African Botanics stands out for its commitment to celebrating Africa's rich biodiversity through luxurious, sustainable skincare products that prioritise quality and ethical practices. By harnessing indigenous plants and traditional knowledge, the brand not only promotes the continent's natural heritage but also ensures its products are cruelty-free and environmentally responsible.

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WAKS Candles

A close-up shot of several candles in glass jars, each with a unique floral pattern on the box. The candles are lit, casting a warm glow on the surrounding boxes. The boxes are decorated with intricate floral patterns, each with a different colour scheme. The image is focused on the candles and their boxes, creating a sense of ambiance and relaxation. The candles are labelled "WAKS," suggesting they are a brand of scented candles. The image captures the beauty of these candles and their packaging, highlighting the visual appeal of the products. 

Image credits: brand

Country of Origin : Greece
Parent Company: NA

WAKS Candles

WAKS Candles has a unique brand story that reflects its passion for creating high-quality, artisanal candles. The brand was born from a desire to bring warmth and ambiance into homes, using carefully selected ingredients and innovative designs. Each candle is crafted with love, aiming to evoke emotions and create memorable experiences for its customers.

How does it fit into our “Green Beauty” standard?

  • WAKS Candles state that they are a cruelty-free brand, although this statements is yet to be verified by an accredited body.

  • WAKS Candles are made using a blend of soya and beeswax.

  • WAKS Candles use 100% cotton wicks, and reusable candle vessels.

WAKS Candles is dedicated to crafting high-quality, artisanal candles that enhance home ambiance while prioritising cruelty-free practices and sustainability through the use of natural ingredients and reusable vessels. Their commitment to evoking emotions and creating memorable experiences sets them apart in the candle market.

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Suntribe

This image features a family pack of Suntribe sunscreen products, offering a 20% discount. The pack includes three tubes of mineral sunscreen: one for adults, one for babies and kids, and one for daily use. There is also a tin of after-sun balm with eucalyptus and jojoba. The products are all natural, organic, and reef-safe. The image highlights the brand's commitment to sun protection for the whole family. The products are displayed on a wooden surface with a blue and white background. The image is visually appealing and informative, showcasing the benefits of using Suntribe products for sun protection.

Image credits: brand

Country of Origin : Sweden
Parent Company: NA

Suntribe

Suntribe is a new brand by Karl, Hampus, and Julia—three friends that love nature and sport! They started Suntribe because they wanted to protect their home while enjoying the earth. This natural sunscreen brand is free of synthetic chemicals and unnecessary ingredients like perfumes and preservatives.


How does it fit into our “Green Beauty” standard?

Suntribe's attention to detail is admirable. Every aspect of the brand is shown to have been carefully considered in terms of its impact on the world, from being a fully vegan brand to being totally reef-safe. Suntribe truly is a pioneer in sustainable skincare. 

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The Face Planner

Image credits: brand

Country of Origin : UK
Parent Company: NA

The Face Planner

The Face Planner brand story revolves around its mission to empower individuals in their skincare journey. It emphasises the importance of personalised routines and the transformative power of self-care, aiming to inspire confidence and well-being through thoughtful product offerings.

How does it fit into our “Green Beauty” standard?

  • The Face Planner is a cruelty-free (non-accredited) brand.

  • The Face Planner's skincare has been manufactured in Italy in accordance with the EU’s rigorous regulations, 1% of all profits from The Ultimate Plan to Smart Works, and all of The Face Planner products are free from: parabens, animal-derived ingredients, silicones and their derivatives, Sodium Laureth Sulphate (SLES) and Sodium Lauryl Sulphate (SLS) (sulphate surfactants), mineral oil & waxes (paraffin & paraffin wax) and petrolatum, artificial colours, harmful fragrances, talc, and microplastics (plastic microbeads). The ingredients used are a combination of naturally occurring and scientifically formulated. They are non-irritating, non-toxic, and highly effective.

  • The Face Planner creates its products in small batches and focuses on sustainable sourcing, even though they aren't officially certified. They're aiming to roll out refillable packaging for all their items. The caps, lids, and pumps are made from recycled plastics, which can be recycled again. They opted for glass bottles and jars because they have a smaller environmental footprint, are durable, and can be reused easily. Their outer packaging is crafted in the UK from FSC-certified cardboard and uses biodegradable foils. The Face Planner skips secondary packaging since they see it as wasteful and unnecessary, which often just ends up in landfills. When selecting a manufacturer, sustainability was a top priority for them. They also care about making the production process more energy-efficient. Their manufacturer collaborates with a select group of top-notch suppliers to source ingredients who guarantee that their products are safe, and reliable.

The Face Planner is dedicated to empowering individuals through personalised skincare routines while prioritising sustainability and ethical practices. By focussing on high-quality, non-toxic ingredients and environmentally friendly packaging, the brand aims to inspire confidence and well-being in its customers.

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talm

A pink fuzzy pouch with the word "talm" on it sits in front of a white background. Inside the pouch are three skincare products. The products are all labelled "talm" and are in white bottles with black lettering. The products are a serum, an oil, and a balm. The serum is in a white bottle with a black cap. The oil is in a glass bottle with a dropper. The balm is in a white jar with a black lid. The products are all arranged neatly inside the pouch. The image is simple and clean, and the products are well presented. The image is likely a promotional photo for a skincare brand. 

Image credits: brand

Country of Origin : France
Parent Company: NA

talm

The talm brand is known for its dedication to high-quality, sustainable products, while embodying a narrative that weaves together innovation, craftsmanship, and a strong commitment to ethical beauty. Its focus on maternity cosmetics that combines not only safety but results makes it a uniquely brilliant brand in the ethical beauty space!

How does it fit into our “Green Beauty” standard?

talm is a brand that emphasises high-quality, sustainable products through innovation and craftsmanship while also highlighting its commitment to environmental stewardship and community engagement. Although claims of being cruelty-free and vegan await verification, talm proudly holds organic certification and utilises recyclable, compostable materials. 

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OhGiGi!

Three small glass jars of "Oh Gig!" brand toothpaste are arranged in a diagonal line on a pink surface. Each jar has a silver lid, and the label features a white circle with "Oh Gig!" in black, surrounded by a smaller white circle with "Minty Brush" in black. The jars are filled with a dark brown substance. The label on the jar closest to the camera features a blue circle, the middle jar has a pink circle, and the top jar has an orange circle. The jars cast shadows on the surface. The words "Good Habits, Good Planet" appear on each jar. 

Image credits: brand

Country of Origin : Australia
Parent Company: NA

OhGiGi!

OhGiGi! toothpowder has a unique brand story that highlights its commitment to natural ingredients and oral health. The brand was created with the vision of providing an effective, eco-friendly alternative to traditional toothpaste, focussing on sustainability and wellness. By combining innovative formulations with a passion for clean living, OhGiGi! aims to revolutionise dental care while promoting a healthier planet.


How does it fit into our “Green Beauty” standard?

OhGiGi! toothpowder stands out for its dedication to natural ingredients and sustainability, offering an eco-friendly alternative to traditional dental care while promoting wellness and a healthier planet. The brand emphasises its cruelty-free, organic, and biodegradable practices, although some claims await third-party verification. 

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Hello Wink

Four cardboard tubes, each with a different colour stick inside, are arranged on a white surface. The tubes are all labelled with the same text "hello wink" and a different colour name. The colours are "Mystic," "Red Queen," "Star Dust," and a blank tube. The tubes are made from a natural brown cardboard material. The colours are vibrant and bold. The image is a close-up of the tubes. The background is white. The image is well lit, and the colours are clear and sharp. The tubes are arranged in a way that is visually appealing. The image conveys a sense of fun and playfulness.

Image credits: brand

Country of Origin : Canada
Parent Company: NA

Hello Wink

Hello Wink is a brand that has carved a niche for itself in the realm of personal care and wellness, particularly focussing on products that promote self-love, confidence, and empowerment. The story behind Hello Wink is rooted in the desire to create a positive impact on individuals' lives through thoughtful and innovative products.


How does it fit into our “Green Beauty” standard?

  • Hello Wink states that they are a cruelty-free and vegan brand, although both statements are yet to be verified by an accredited body.

  • Hello Wink doesn't use synthetic fragrance.

  • Hello Wink claims to be biodegradable and plastic-free.

Hello Wink is a personal care and wellness brand dedicated to fostering self-love and empowerment through innovative products while emphasising its cruelty-free and vegan ethos, though these claims await verification. The brand aims to make a positive impact on individuals' lives with a focus on sustainability and thoughtful design.

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Antipodes

Image credits: brand

Country of Origin : New Zealand
Parent Company: NA

Antipodes

Antipodes is a skincare brand that was founded in New Zealand in 2006 by Elizabeth Barbalich. The brand's story is deeply rooted in the natural beauty and unique biodiversity of New Zealand. Inspired by the country's pristine landscapes and indigenous plants, Barbalich set out to create a range of high-quality, organic skincare products that would harness the power of nature to nourish and rejuvenate the skin.


How does it fit into our “Green Beauty” standard?

Antipodes is a New Zealand skincare brand founded by Elizabeth Barbalich in 2006, focussing on high-quality, organic products inspired by the country's natural beauty and biodiversity. The brand is cruelty-free, vegan, organic, B-Corp certified, and uses sustainable practices in sourcing ingredients and packaging, making it quite the ethical beauty brand. 

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TRIBE 517

The image shows a jar of "Wild Honey Mask" surrounded by flowers and honey. The jar has a gold lid and a black label with a floral design. The flowers include white narcissus, yellow daffodils, purple hyacinths, and white tuberose. The honey is dripping down from the top of the image and is a golden yellow color. The image is set against a white background. This image is likely an advertisement for a beauty product. The flowers and honey suggest that the product is natural and luxurious. The jar's label indicates that the mask is made with tuberose, hyacinth, and narcissus.

Image credits: brand

Country of Origin : UK
Parent Company: NA

TRIBE 517

TRIBE 517 is about more than just products; it’s about fostering relationships and encouraging people to embrace their true selves. The brand often draws inspiration from various cultures, art, and nature, infusing its offerings with a sense of adventure and exploration. This connection to the world around us is evident in the designs, materials, and messages that TRIBE 517 promotes.


How does it fit into our “Green Beauty” standard?

  • TRIBE 517 states that they are a cruelty-free and vegan brand, although both statements are yet to be verified by an accredited body.

  • TRIBE 517 Collective is free from synthetic colours, preservatives, matrix enhancers, thickeners, and fragrances. It does not harbour skin irritants or food allergens. No palm oils or mineral oils. No ethoxylated ingredients. Nothing from ‘the lab’ means it is safer for you to put on your skin, and it is safer to have on our planet.

  • TRIBE 517 uses recyclable, beautiful, and minimal wrapping.

TRIBE 517 emphasises the importance of building relationships and self-acceptance while offering products inspired by nature and culture, all while maintaining a commitment to cruelty-free and vegan principles. Their focus on natural ingredients and sustainable packaging reflects a dedication to both personal well-being and environmental responsibility.

Let us know your experience with the brand below!

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