Baruti Perfumes
Baruti Perfumes
Baruti Perfumes has a captivating brand story that reflects its unique approach to fragrance creation. The brand is dedicated to crafting scents that evoke emotions and memories, drawing inspiration from diverse cultures and experiences. Each perfume is a journey, inviting wearers to explore the artistry and passion behind every bottle.
How does it fit into our “Green Beauty” standard?
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Baruti Perfumes is a cruelty-free brand according to EU standards.
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Baruti Perfumes uses various starting materials such as petrochemicals (waste material from the purification of gas oil), wood pulp (paper industry waste material), and/or citrus-derived materials (food and beverage waste material). Baruti Perfumes aims to have a fair price. They have even released a perfume called NOOUD to mock the greed of many niche brands. The brand only buys from renowned suppliers, and whenever possible, directly from the producers. Of course, all ingredients used are considered safe by local and international authorities, and Baruti Perfumes follows the legislation of the EU, IFRA, FDA, and Prop 65.
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Baruti Perfumes stands out for its commitment to crafting emotionally resonant fragrances while prioritising sustainability, fair trade, and charitable contributions. The brand not only emphasises eco-friendly practices in its production and packaging but also actively supports social causes, making it a responsible choice for fragrance enthusiasts.
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ALTRA
ALTRA
The ALTRA fragrance brand was founded in 2015 by a team of experienced perfumers and beauty industry professionals. The brand was created with the vision of offering high-quality, luxurious fragrances at an affordable price point. ALTRA quickly gained popularity for its unique scents and sleek packaging, becoming a favourite among fragrance enthusiasts worldwide.
How does it fit into our “Green Beauty” standard?
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ALTRA states that they are a cruelty-free and vegan brand, although both statements are yet to be verified by an accredited body.
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ALTRA is an organic brand certified by the Soil Association.
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ALTRA uses FSC-certified paper for its products and supports 1% for the Planet.
ALTRA is a new, cutting-edge fragrance brand. They prioritise safety, gentleness, and avoiding harsh chemicals in their products. While their claims of being cruelty-free and vegan have not been verified, ALTRA is certified organic by the Soil Association. Moreover, they support environmental initiatives like using FSC-certified paper and contributing to 1% for the Planet.
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MANI
MANI
MANI is a hand cream brand that originated in the Netherlands, known for its commitment to quality, sustainability, and effective skincare. The story behind MANI is rooted in a desire to create a product that not only nourishes and protects the skin but also aligns with modern values of environmental consciousness and ethical production.
How does it fit into our “Green Beauty” standard?
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All MANI products are cruelty-free, and MANI exclusively uses vegan ingredients to uphold humane standards.
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MANI stated that they use organic ingredients.
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Sustainability is at the heart of MANI. MANI's packaging materials are 100% recycled and recyclable, with FSC-certified paper ensuring responsible sourcing. MANI strives to minimise waste in every way, and the "Key to Zero" tool empowers customers to use every last drop of each product.
MANI is a hand cream brand from the Netherlands that emphasises quality, sustainability, and ethical production, using vegan and organic ingredients while ensuring all packaging is eco-friendly. Their commitment to cruelty-free practices and waste reduction reflects a modern approach to skincare that prioritises both skin health and environmental responsibility.
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Husk & Seed
Husk & Seed
Husk & Seed has a unique brand story that reflects its commitment to quality and sustainability. The brand emphasises the journey from raw materials to finished products, showcasing its dedication to ethical sourcing and craftsmanship. Through its narrative, Husk & Seed connects with consumers who value authenticity and environmental responsibility.
How does it fit into our “Green Beauty” standard?
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Husk & Seed is a Leaping Bunny-certified cruelty-free brand, whilst being 100% vegan (not accredited).
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Husk & Seed uses naturally derived, recognisable ingredients, free from harsh chemicals and unnecessary alterations.
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Husk & Seed uses aluminium Tins & Miron Glass Jars. They choose recycled cardboard boxes, starch packing peanuts and ensure that there isn’t any unnecessary extra packaging.
Husk & Seed stands out for its commitment to quality, sustainability, and ethical sourcing, offering consumers effective skincare solutions made from natural ingredients while prioritising environmental responsibility through eco-friendly packaging. By choosing Husk & Seed, customers not only care for their skin but also support a brand dedicated to integrity and transparency.
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Horace
Horace
The Horace brand, known for its focus on men's grooming and skincare products, has a compelling story rooted in a desire to redefine masculinity in the realm of self-care. Founded in France, the brand emerged from a recognition that traditional men's grooming products often lacked sophistication and efficacy.
How does it fit into our “Green Beauty” standard?
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Horace claims to be a cruelty-free and vegan brand.
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All Horace treatments are between 95% and 100% natural, paraben-free, sulphate-free, and mineral oil-free.
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82.2% of Horce’s containers are recyclable across their entire range, whilst 68.9% of their containers are made with sustainable materials (glass, aluminium, recycled plastic, and FSC-certified paper).
The Horace brand is dedicated to redefining masculinity in self-care through its sophisticated, cruelty-free, and natural grooming products, while also prioritising sustainability with a significant increase in the use of eco-friendly materials in its packaging. Their commitment to minimising environmental impact reflects their passion for ethical beauty.
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3rd Ritual
3rd Ritual
The 3rd Ritual brand is known for its unique approach to wellness and self-care, blending elements of spirituality, ritual, and modern design. The story behind 3rd Ritual begins with a desire to create a space where individuals can reconnect with themselves and their inner practices in a meaningful way.
How does it fit into our “Green Beauty” standard?
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3rd Ritual states that they are a cruelty-free and vegan brand, although both statements are yet to be verified by an accredited body.
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3rd Ritual is a natural blend that contains 100% natural essential oils and plant extracts. Their products are free from phthalates, parabens, formaldehyde, and synthetic fragrance too.
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3rd Ritual is made in small batches, hand-made in India, and uses a transparent ingredient supply chain.
3rd Ritual is a wellness brand that emphasises a harmonious blend of spirituality and modern design, offering cruelty-free and vegan products made from natural ingredients. Their commitment to transparency and small batch production reflects a desire to help individuals reconnect with their inner selves through meaningful self-care practices.
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Gntl Skin
Gntl Skin
Gntl Skin has a unique brand story that reflects its commitment to skincare and wellness. The brand was founded with the vision of creating effective, gentle products that cater to diverse skin types. By prioritising natural ingredients and sustainable practices, Gntl Skin aims to empower individuals to embrace their natural beauty while promoting healthy skin.
How does it fit into our “Green Beauty” standard?
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Gntl Skin states that they are a cruelty-free and vegan brand, although both statements are yet to be verified by an accredited body.
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Gntl Skin is clean (follows EU regulations) and already is GMP Certified.
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Gntl Skin uses a biobased pouch and provides refills for their products.
Gntl Skin is dedicated to creating effective and gentle skincare products that prioritise natural ingredients and sustainability, empowering individuals to embrace their natural beauty while adhering to clean and cruelty-free practices. Their commitment to wellness is reflected in their GMP certification and innovative packaging solutions.
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African Botanics
African Botanics
African Botanics has a unique brand story that highlights its deep connection to the rich biodiversity of Africa. The brand is dedicated to harnessing the power of indigenous plants and traditional knowledge, creating luxurious skincare products that celebrate the continent's natural heritage. Through sustainable practices and a commitment to quality, African Botanics aims to share the beauty and benefits of African flora with the world.
How does it fit into our “Green Beauty” standard?
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African Botanics products are Ethical Elephant cruelty-free and vegan.
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African Botanics adhere to the highest GMP manufacturing standards, and their formulas are created without unnecessary fillers or potentially harmful ingredients. All of African Botanics products are free from parabens, silicones, phthalates, mineral oil, artificial fragrance, colourants, and SLS.
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African Botanics's carbon footprint initiatives include implementing recyclable packaging, and working with reforestation programs. Additionally, they pledge to source mica ethically.
African Botanics stands out for its commitment to celebrating Africa's rich biodiversity through luxurious, sustainable skincare products that prioritise quality and ethical practices. By harnessing indigenous plants and traditional knowledge, the brand not only promotes the continent's natural heritage but also ensures its products are cruelty-free and environmentally responsible.
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WAKS Candles
WAKS Candles
WAKS Candles has a unique brand story that reflects its passion for creating high-quality, artisanal candles. The brand was born from a desire to bring warmth and ambiance into homes, using carefully selected ingredients and innovative designs. Each candle is crafted with love, aiming to evoke emotions and create memorable experiences for its customers.
How does it fit into our “Green Beauty” standard?
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WAKS Candles state that they are a cruelty-free brand, although this statements is yet to be verified by an accredited body.
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WAKS Candles are made using a blend of soya and beeswax.
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WAKS Candles use 100% cotton wicks, and reusable candle vessels.
WAKS Candles is dedicated to crafting high-quality, artisanal candles that enhance home ambiance while prioritising cruelty-free practices and sustainability through the use of natural ingredients and reusable vessels. Their commitment to evoking emotions and creating memorable experiences sets them apart in the candle market.
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Suntribe
Suntribe
Suntribe is a new brand by Karl, Hampus, and Julia—three friends that love nature and sport! They started Suntribe because they wanted to protect their home while enjoying the earth. This natural sunscreen brand is free of synthetic chemicals and unnecessary ingredients like perfumes and preservatives.
How does it fit into our “Green Beauty” standard?
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Suntribe states that they are a cruelty-free and vegan brand, although both statements are yet to be verified by an accredited body.
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Suntribe is a COSMOS and GMP-certified brand.
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Suntribe states they use recyclable packaging and have an efficient logistics system.
Suntribe's attention to detail is admirable. Every aspect of the brand is shown to have been carefully considered in terms of its impact on the world, from being a fully vegan brand to being totally reef-safe. Suntribe truly is a pioneer in sustainable skincare.
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The Face Planner
The Face Planner
The Face Planner brand story revolves around its mission to empower individuals in their skincare journey. It emphasises the importance of personalised routines and the transformative power of self-care, aiming to inspire confidence and well-being through thoughtful product offerings.
How does it fit into our “Green Beauty” standard?
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The Face Planner is a cruelty-free (non-accredited) brand.
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The Face Planner's skincare has been manufactured in Italy in accordance with the EU’s rigorous regulations, 1% of all profits from The Ultimate Plan to Smart Works, and all of The Face Planner products are free from: parabens, animal-derived ingredients, silicones and their derivatives, Sodium Laureth Sulphate (SLES) and Sodium Lauryl Sulphate (SLS) (sulphate surfactants), mineral oil & waxes (paraffin & paraffin wax) and petrolatum, artificial colours, harmful fragrances, talc, and microplastics (plastic microbeads). The ingredients used are a combination of naturally occurring and scientifically formulated. They are non-irritating, non-toxic, and highly effective.
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The Face Planner creates its products in small batches and focuses on sustainable sourcing, even though they aren't officially certified. They're aiming to roll out refillable packaging for all their items. The caps, lids, and pumps are made from recycled plastics, which can be recycled again. They opted for glass bottles and jars because they have a smaller environmental footprint, are durable, and can be reused easily. Their outer packaging is crafted in the UK from FSC-certified cardboard and uses biodegradable foils. The Face Planner skips secondary packaging since they see it as wasteful and unnecessary, which often just ends up in landfills. When selecting a manufacturer, sustainability was a top priority for them. They also care about making the production process more energy-efficient. Their manufacturer collaborates with a select group of top-notch suppliers to source ingredients who guarantee that their products are safe, and reliable.
The Face Planner is dedicated to empowering individuals through personalised skincare routines while prioritising sustainability and ethical practices. By focussing on high-quality, non-toxic ingredients and environmentally friendly packaging, the brand aims to inspire confidence and well-being in its customers.
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talm
talm
The talm brand is known for its dedication to high-quality, sustainable products, while embodying a narrative that weaves together innovation, craftsmanship, and a strong commitment to ethical beauty. Its focus on maternity cosmetics that combines not only safety but results makes it a uniquely brilliant brand in the ethical beauty space!
How does it fit into our “Green Beauty” standard?
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talm states that they are a cruelty-free and vegan brand, although both statements are yet to be verified by an accredited body.
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talm has organic certification from the Soil Association.
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talm states that they're using recyclable plastic that is compostable.
talm is a brand that emphasises high-quality, sustainable products through innovation and craftsmanship while also highlighting its commitment to environmental stewardship and community engagement. Although claims of being cruelty-free and vegan await verification, talm proudly holds organic certification and utilises recyclable, compostable materials.
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OhGiGi!
OhGiGi!
OhGiGi! toothpowder has a unique brand story that highlights its commitment to natural ingredients and oral health. The brand was created with the vision of providing an effective, eco-friendly alternative to traditional toothpaste, focussing on sustainability and wellness. By combining innovative formulations with a passion for clean living, OhGiGi! aims to revolutionise dental care while promoting a healthier planet.
How does it fit into our “Green Beauty” standard?
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OhGiGi! stated that they are a cruelty-free brand, although this statement is yet to be verified by an accredited body.
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OhGiGi! claims to be organic, using 100% natural ingredients, and pregnancy-safe.
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OhGiGi! is biodegradable. They use recyclable jars and locally made in small batches.
OhGiGi! toothpowder stands out for its dedication to natural ingredients and sustainability, offering an eco-friendly alternative to traditional dental care while promoting wellness and a healthier planet. The brand emphasises its cruelty-free, organic, and biodegradable practices, although some claims await third-party verification.
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Hello Wink
Hello Wink
Hello Wink is a brand that has carved a niche for itself in the realm of personal care and wellness, particularly focussing on products that promote self-love, confidence, and empowerment. The story behind Hello Wink is rooted in the desire to create a positive impact on individuals' lives through thoughtful and innovative products.
How does it fit into our “Green Beauty” standard?
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Hello Wink states that they are a cruelty-free and vegan brand, although both statements are yet to be verified by an accredited body.
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Hello Wink doesn't use synthetic fragrance.
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Hello Wink claims to be biodegradable and plastic-free.
Hello Wink is a personal care and wellness brand dedicated to fostering self-love and empowerment through innovative products while emphasising its cruelty-free and vegan ethos, though these claims await verification. The brand aims to make a positive impact on individuals' lives with a focus on sustainability and thoughtful design.
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TRIBE 517
TRIBE 517
TRIBE 517 is about more than just products; it’s about fostering relationships and encouraging people to embrace their true selves. The brand often draws inspiration from various cultures, art, and nature, infusing its offerings with a sense of adventure and exploration. This connection to the world around us is evident in the designs, materials, and messages that TRIBE 517 promotes.
How does it fit into our “Green Beauty” standard?
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TRIBE 517 states that they are a cruelty-free and vegan brand, although both statements are yet to be verified by an accredited body.
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TRIBE 517 Collective is free from synthetic colours, preservatives, matrix enhancers, thickeners, and fragrances. It does not harbour skin irritants or food allergens. No palm oils or mineral oils. No ethoxylated ingredients. Nothing from ‘the lab’ means it is safer for you to put on your skin, and it is safer to have on our planet.
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TRIBE 517 uses recyclable, beautiful, and minimal wrapping.
TRIBE 517 emphasises the importance of building relationships and self-acceptance while offering products inspired by nature and culture, all while maintaining a commitment to cruelty-free and vegan principles. Their focus on natural ingredients and sustainable packaging reflects a dedication to both personal well-being and environmental responsibility.
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Aesop
Aesop
Aesop is a renowned Australian skincare brand that was founded in 1987. The brand's story begins with its founder, Dennis Paphitis, who had a vision to create skincare that combined both science and nature. Inspired by the ancient Greek storyteller Aesop, known for his fables, Paphitis named the brand after him to reflect the brand's commitment to storytelling and the power of narratives.
How does it fit into our “Green Beauty” standard?
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Aesop is certified as a cruelty-free and vegan brand, as both statements are verified by Leaping Bunny.
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Aesop claims that they have an ethical sourcing program.
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Aesop brand has already obtained their B-Corp certification.
Aesop aims to blend science and nature in their products. The brand is committed to cruelty-free and vegan practices. They emphasise their commitment to ethical sourcing, as evidenced by their certifications and initiatives.
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LOHY
LOHY
Jonina Menzies, LOHY. founder and curl stylist, needed products that would allow her curly hair clients to re-create the same salon-quality results at home for the weeks between their hair appointments.
She created LOHY an Australian made hair care brand, design for curly girls!
How does it fit into our “Green Beauty” standard?
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LOHY is a cruelty-free and vegan brand (non accredited).
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LOHY states that they CGM friendly, and don't use silicones, parabens, PEGs, sulfates (SLS/SLES), GMOs, mineral oils, petrolatum, or synthetic colours in their products.
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LOHY states that their packaging is biodegradable, solvent and chemical-free and non-toxic. They use odourless paper tape to seal our parcels that is water-activated. The boxes they use are also made from recycled materials.
This curly hair care brand is not only known for its effective formulas, but also clearly demonstrates its commitment to ethical values.
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14E Cosmetics
14E Cosmetics
From the start, 14e cosmetics focused on sourcing the highest quality ingredients and formulating products that were free from harmful chemicals. As the brand gained popularity, it expanded its product range to include skincare, makeup, and body care items. Today, 14e cosmetics is known for its commitment to clean beauty.
How does it fit into our “Green Beauty” standard?
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14E Cosmetics is a Cruelty Free Kitty cruelty free, and vegan brand.
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14E Cosmetics is a non accredited 100% Natural fragrance brand.
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14E Cosmetics uses PCR plastic and Biodegradable packaging.
14E Cosmetics is a cruelty-free and vegan brand that prioritizes natural ingredients and sustainable practices, making them a trusted choice for ethical skincare and makeup.
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.Oddity
.Oddity
.Oddity is a contemporary niche perfume house led by a design collective. The fragrances are inspired by a unique interplay of visible and invisible arts, awakening emotions and associations with the right energy to act and create.
How does it fit into our “Green Beauty” standard?
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.Oddity state that they are a cruelty free and vegan brand, although both statements are yet to be verified by an accredited body.
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.Oddity is an IRFA Compliant brand.
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.Oddity use FSC-Certified Paper, FSC-Certified Woods and Plastic Free Packaging.
.Oddity claims to be cruelty-free and vegan, although these claims have not been verified by an accredited body. However, .Oddity is IRFA Compliant and uses environmentally friendly materials such as FSC-Certified Paper, FSC-Certified Woods, and Plastic Free Packaging.
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5 SENS
5 SENS
5 SENS is a luxury skincare brand that was founded with the vision of creating products that cater to all five senses - sight, smell, touch, taste, and sound. The brand believes that skincare should be a holistic experience that not only nourishes the skin, but also indulges the senses. Each product is carefully crafted using high-quality ingredients and innovative formulations to provide a luxurious and sensorial experience.
How does it fit into our “Green Beauty” standard?
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5 SENS state that they are a cruelty free and vegan brand, although both statements are yet to be verified by an accredited body.
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5 SENS supports Bring Change to Mind.
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5 SENS is a skincare brand that use PCR Plastic and supports the Oceanic Society.
5 SENS is a luxury skincare brand that prioritises sustainability, sensory experience, and high-quality ingredients in their products. Their commitment to cruelty-free and vegan practises, along with their innovative use of PCR Plastic sets them apart in the fragrance space.
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