Baruti Perfumes

A set of five small perfume bottles, each with a black cap and a white label with the brand name "Baruti Perfumes" printed on it. The bottles are arranged in a row in a black box, with the box lid open and lying next to it. The background is a plain white surface, with a shadow cast by the box and bottles. The image is clean and minimalist, with a focus on the product itself. The bottles are a perfect size for travel or sampling different scents. The black and white colour scheme creates a sophisticated and elegant feel.

Image credits: brand

Country of Origin : Netherlands
Parent Company: NA

Baruti Perfumes

Baruti Perfumes has a captivating brand story that reflects its unique approach to fragrance creation. The brand is dedicated to crafting scents that evoke emotions and memories, drawing inspiration from diverse cultures and experiences. Each perfume is a journey, inviting wearers to explore the artistry and passion behind every bottle.


How does it fit into our “Green Beauty” standard?

  • Baruti Perfumes is a cruelty-free brand according to EU standards.

  • Baruti Perfumes uses various starting materials such as petrochemicals (waste material from the purification of gas oil), wood pulp (paper industry waste material), and/or citrus-derived materials (food and beverage waste material). Baruti Perfumes aims to have a fair price. They have even released a perfume called NOOUD to mock the greed of many niche brands. The brand only buys from renowned suppliers, and whenever possible, directly from the producers. Of course, all ingredients used are considered safe by local and international authorities, and Baruti Perfumes follows the legislation of the EU, IFRA, FDA, and Prop 65.

  • Baruti perfumes use recyclable materials. They have abolished the use of cellophane to reduce plastic waste, and deliberately aim to keep packaging as light as possible.

    They are the first brand to collaborate with the Red List project, and donate every year!

Baruti Perfumes stands out for its commitment to crafting emotionally resonant fragrances while prioritising sustainability, fair trade, and charitable contributions. The brand not only emphasises eco-friendly practices in its production and packaging but also actively supports social causes, making it a responsible choice for fragrance enthusiasts.

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ALTRA

The image shows five perfume bottles, each containing a different shade of liquid. The bottles are all cylindrical and have a black cap with a round, black ball on top. The word "ALTRA" is printed in black on the front of each bottle. The bottles are arranged vertically, with the lightest shade of liquid at the top and the darkest shade at the bottom. The bottles are set against a white background. The image is likely advertising a perfume brand called "ALTRA". The different shades of liquid suggest that the perfume is available in a variety of scents.

Image credits: brand
Country of Origin : UK
Parent Company: NA

ALTRA

The ALTRA fragrance brand was founded in 2015 by a team of experienced perfumers and beauty industry professionals. The brand was created with the vision of offering high-quality, luxurious fragrances at an affordable price point. ALTRA quickly gained popularity for its unique scents and sleek packaging, becoming a favourite among fragrance enthusiasts worldwide.


How does it fit into our “Green Beauty” standard?

ALTRA is a new, cutting-edge fragrance brand. They prioritise safety, gentleness, and avoiding harsh chemicals in their products. While their claims of being cruelty-free and vegan have not been verified, ALTRA is certified organic by the Soil Association. Moreover, they support environmental initiatives like using FSC-certified paper and contributing to 1% for the Planet.

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MANI

The image showcases a gift set from the brand "MANI." The set is beautifully presented in a white box with the brand logo embossed on the lid. Inside the box, there are three items: a small bar of soap, a golden hand sanitiser, and a tube of hand cream. The soap and hand sanitiser are both labelled with the brand name MANI." The hand cream tube is white with a black cap and is labelled "Sanitising & Moisturising Hand Cream." The set is a perfect gift for anyone who wants to keep their hands clean and hydrated.  

Image credits: brand

Country of Origin : Netherlands
Parent Company: NA

MANI

MANI is a hand cream brand that originated in the Netherlands, known for its commitment to quality, sustainability, and effective skincare. The story behind MANI is rooted in a desire to create a product that not only nourishes and protects the skin but also aligns with modern values of environmental consciousness and ethical production.


How does it fit into our “Green Beauty” standard?

MANI is a hand cream brand from the Netherlands that emphasises quality, sustainability, and ethical production, using vegan and organic ingredients while ensuring all packaging is eco-friendly. Their commitment to cruelty-free practices and waste reduction reflects a modern approach to skincare that prioritises both skin health and environmental responsibility.

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Husk & Seed

A brown cardboard gift box is open, revealing two small white muslin bags containing two small jars of beauty products. Both jars are from the brand "Husk & Seed Botanical Skincare." The jar on the left is labelled “Ultra Protective Lip & Hand Balm,” and the jar on the right is labelled “Instant Hydration Body lm." The gift box is sitting on a light brown fabric surface. A sprig of white flowers is lying on the fabric surface. The gift box is a perfect present for someone who loves to pamper themselves.

Image credits: brand

Country of Origin : UK
Parent Company: NA

Husk & Seed

Husk & Seed has a unique brand story that reflects its commitment to quality and sustainability. The brand emphasises the journey from raw materials to finished products, showcasing its dedication to ethical sourcing and craftsmanship. Through its narrative, Husk & Seed connects with consumers who value authenticity and environmental responsibility.


How does it fit into our “Green Beauty” standard?

  • Husk & Seed is a Leaping Bunny-certified cruelty-free brand, whilst being 100% vegan (not accredited).

  • Husk & Seed uses naturally derived, recognisable ingredients, free from harsh chemicals and unnecessary alterations.

  • Husk & Seed uses aluminium Tins & Miron Glass Jars. They choose recycled cardboard boxes, starch packing peanuts and ensure that there isn’t any unnecessary extra packaging.

Husk & Seed stands out for its commitment to quality, sustainability, and ethical sourcing, offering consumers effective skincare solutions made from natural ingredients while prioritising environmental responsibility through eco-friendly packaging. By choosing Husk & Seed, customers not only care for their skin but also support a brand dedicated to integrity and transparency.

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Horace

This image showcases a skincare set from the brand HORACE. The set includes three products: a purifying face cleanser in a dark blue bottle, a hyaluronic acid and panthenol serum in a light blue glass dropper bottle, and a mattifying face moisturiser in a white tube. Each product's name and description (in French and English) are clearly visible on their respective packaging, highlighting their key ingredients and benefits. The overall aesthetic is clean and minimalist, reflecting a sophisticated and natural approach to skincare.

Image credits: brand

Country of Origin : France
Parent Company: NA

Horace

The Horace brand, known for its focus on men's grooming and skincare products, has a compelling story rooted in a desire to redefine masculinity in the realm of self-care. Founded in France, the brand emerged from a recognition that traditional men's grooming products often lacked sophistication and efficacy.

How does it fit into our “Green Beauty” standard?

The Horace brand is dedicated to redefining masculinity in self-care through its sophisticated, cruelty-free, and natural grooming products, while also prioritising sustainability with a significant increase in the use of eco-friendly materials in its packaging. Their commitment to minimising environmental impact reflects their passion for ethical beauty.

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3rd Ritual

Three tubes of body care products are lined up on a beige surface. Each tube is a different colour: blue, brown, and yellow. The fronts of the tubes each have a word printed on them: "MOON," "EARTH," and "SUN." Each tube also shares the same design elements, including the words "3rd Ritual" and "Botanical." The blue tube is labelled as a "Body Lotion," the brown tube is labelled as a "Body Cream," and the yellow tube is labelled as a "Body Oil." The tubes appear to be made of plastic and have a glossy finish. The background is a plain beige color.  The image is a product shot that highlights the packaging and branding of the body care products. 

Image credits: brand
Country of Origin : USA
Parent Company: NA

3rd Ritual

The 3rd Ritual brand is known for its unique approach to wellness and self-care, blending elements of spirituality, ritual, and modern design. The story behind 3rd Ritual begins with a desire to create a space where individuals can reconnect with themselves and their inner practices in a meaningful way.

How does it fit into our “Green Beauty” standard?

3rd Ritual is a wellness brand that emphasises a harmonious blend of spirituality and modern design, offering cruelty-free and vegan products made from natural ingredients. Their commitment to transparency and small batch production reflects a desire to help individuals reconnect with their inner selves through meaningful self-care practices.

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Gntl Skin

A light blue and green package of "Gntl Skin Wash" is lying on the ground, surrounded by white flowers and green leaves. The package is partially obscured by the foliage, with only the bottom half visible. The text "Skin Wash" is prominently displayed on the package, along with the brand name "Gntl." The background consists of a patch of earth covered in fallen leaves and branches. The overall image evokes a sense of tranquillity and natural beauty. 

Image credits: brand

Country of Origin : USA
Parent Company: NA

Gntl Skin

Gntl Skin has a unique brand story that reflects its commitment to skincare and wellness. The brand was founded with the vision of creating effective, gentle products that cater to diverse skin types. By prioritising natural ingredients and sustainable practices, Gntl Skin aims to empower individuals to embrace their natural beauty while promoting healthy skin.


How does it fit into our “Green Beauty” standard?

  • Gntl Skin states that they are a cruelty-free and vegan brand, although both statements are yet to be verified by an accredited body.

  • Gntl Skin is clean (follows EU regulations) and already is GMP Certified.

  • Gntl Skin uses a biobased pouch and provides refills for their products.

Gntl Skin is dedicated to creating effective and gentle skincare products that prioritise natural ingredients and sustainability, empowering individuals to embrace their natural beauty while adhering to clean and cruelty-free practices. Their commitment to wellness is reflected in their GMP certification and innovative packaging solutions.

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African Botanics

A trio of glass bottles containing body oils from the brand African Botanics. The bottles are arranged on a concrete platform against a white background. The bottle on the left contains Nourishing & Restorative Body Oil, the middle bottle contains Shimmering Gold Oil, and the right bottle contains Firming & Energising Body Oil. Each bottle features a black pump top and a black label with the brand name and product name. The body oils are a clear amber, a shimmering gold, and a clear brown.

Image credits: brand

Country of Origin : USA
Parent Company: NA

African Botanics

African Botanics has a unique brand story that highlights its deep connection to the rich biodiversity of Africa. The brand is dedicated to harnessing the power of indigenous plants and traditional knowledge, creating luxurious skincare products that celebrate the continent's natural heritage. Through sustainable practices and a commitment to quality, African Botanics aims to share the beauty and benefits of African flora with the world.

How does it fit into our “Green Beauty” standard?

African Botanics stands out for its commitment to celebrating Africa's rich biodiversity through luxurious, sustainable skincare products that prioritise quality and ethical practices. By harnessing indigenous plants and traditional knowledge, the brand not only promotes the continent's natural heritage but also ensures its products are cruelty-free and environmentally responsible.

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WAKS Candles

A close-up shot of several candles in glass jars, each with a unique floral pattern on the box. The candles are lit, casting a warm glow on the surrounding boxes. The boxes are decorated with intricate floral patterns, each with a different colour scheme. The image is focused on the candles and their boxes, creating a sense of ambiance and relaxation. The candles are labelled "WAKS," suggesting they are a brand of scented candles. The image captures the beauty of these candles and their packaging, highlighting the visual appeal of the products. 

Image credits: brand

Country of Origin : Greece
Parent Company: NA

WAKS Candles

WAKS Candles has a unique brand story that reflects its passion for creating high-quality, artisanal candles. The brand was born from a desire to bring warmth and ambiance into homes, using carefully selected ingredients and innovative designs. Each candle is crafted with love, aiming to evoke emotions and create memorable experiences for its customers.

How does it fit into our “Green Beauty” standard?

  • WAKS Candles state that they are a cruelty-free brand, although this statements is yet to be verified by an accredited body.

  • WAKS Candles are made using a blend of soya and beeswax.

  • WAKS Candles use 100% cotton wicks, and reusable candle vessels.

WAKS Candles is dedicated to crafting high-quality, artisanal candles that enhance home ambiance while prioritising cruelty-free practices and sustainability through the use of natural ingredients and reusable vessels. Their commitment to evoking emotions and creating memorable experiences sets them apart in the candle market.

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Suntribe

This image features a family pack of Suntribe sunscreen products, offering a 20% discount. The pack includes three tubes of mineral sunscreen: one for adults, one for babies and kids, and one for daily use. There is also a tin of after-sun balm with eucalyptus and jojoba. The products are all natural, organic, and reef-safe. The image highlights the brand's commitment to sun protection for the whole family. The products are displayed on a wooden surface with a blue and white background. The image is visually appealing and informative, showcasing the benefits of using Suntribe products for sun protection.

Image credits: brand

Country of Origin : Sweden
Parent Company: NA

Suntribe

Suntribe is a new brand by Karl, Hampus, and Julia—three friends that love nature and sport! They started Suntribe because they wanted to protect their home while enjoying the earth. This natural sunscreen brand is free of synthetic chemicals and unnecessary ingredients like perfumes and preservatives.


How does it fit into our “Green Beauty” standard?

Suntribe's attention to detail is admirable. Every aspect of the brand is shown to have been carefully considered in terms of its impact on the world, from being a fully vegan brand to being totally reef-safe. Suntribe truly is a pioneer in sustainable skincare. 

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The Face Planner

Image credits: brand

Country of Origin : UK
Parent Company: NA

The Face Planner

The Face Planner brand story revolves around its mission to empower individuals in their skincare journey. It emphasises the importance of personalised routines and the transformative power of self-care, aiming to inspire confidence and well-being through thoughtful product offerings.

How does it fit into our “Green Beauty” standard?

  • The Face Planner is a cruelty-free (non-accredited) brand.

  • The Face Planner's skincare has been manufactured in Italy in accordance with the EU’s rigorous regulations, 1% of all profits from The Ultimate Plan to Smart Works, and all of The Face Planner products are free from: parabens, animal-derived ingredients, silicones and their derivatives, Sodium Laureth Sulphate (SLES) and Sodium Lauryl Sulphate (SLS) (sulphate surfactants), mineral oil & waxes (paraffin & paraffin wax) and petrolatum, artificial colours, harmful fragrances, talc, and microplastics (plastic microbeads). The ingredients used are a combination of naturally occurring and scientifically formulated. They are non-irritating, non-toxic, and highly effective.

  • The Face Planner creates its products in small batches and focuses on sustainable sourcing, even though they aren't officially certified. They're aiming to roll out refillable packaging for all their items. The caps, lids, and pumps are made from recycled plastics, which can be recycled again. They opted for glass bottles and jars because they have a smaller environmental footprint, are durable, and can be reused easily. Their outer packaging is crafted in the UK from FSC-certified cardboard and uses biodegradable foils. The Face Planner skips secondary packaging since they see it as wasteful and unnecessary, which often just ends up in landfills. When selecting a manufacturer, sustainability was a top priority for them. They also care about making the production process more energy-efficient. Their manufacturer collaborates with a select group of top-notch suppliers to source ingredients who guarantee that their products are safe, and reliable.

The Face Planner is dedicated to empowering individuals through personalised skincare routines while prioritising sustainability and ethical practices. By focussing on high-quality, non-toxic ingredients and environmentally friendly packaging, the brand aims to inspire confidence and well-being in its customers.

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talm

A pink fuzzy pouch with the word "talm" on it sits in front of a white background. Inside the pouch are three skincare products. The products are all labelled "talm" and are in white bottles with black lettering. The products are a serum, an oil, and a balm. The serum is in a white bottle with a black cap. The oil is in a glass bottle with a dropper. The balm is in a white jar with a black lid. The products are all arranged neatly inside the pouch. The image is simple and clean, and the products are well presented. The image is likely a promotional photo for a skincare brand. 

Image credits: brand

Country of Origin : France
Parent Company: NA

talm

The talm brand is known for its dedication to high-quality, sustainable products, while embodying a narrative that weaves together innovation, craftsmanship, and a strong commitment to ethical beauty. Its focus on maternity cosmetics that combines not only safety but results makes it a uniquely brilliant brand in the ethical beauty space!

How does it fit into our “Green Beauty” standard?

talm is a brand that emphasises high-quality, sustainable products through innovation and craftsmanship while also highlighting its commitment to environmental stewardship and community engagement. Although claims of being cruelty-free and vegan await verification, talm proudly holds organic certification and utilises recyclable, compostable materials. 

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OhGiGi!

Three small glass jars of "Oh Gig!" brand toothpaste are arranged in a diagonal line on a pink surface. Each jar has a silver lid, and the label features a white circle with "Oh Gig!" in black, surrounded by a smaller white circle with "Minty Brush" in black. The jars are filled with a dark brown substance. The label on the jar closest to the camera features a blue circle, the middle jar has a pink circle, and the top jar has an orange circle. The jars cast shadows on the surface. The words "Good Habits, Good Planet" appear on each jar. 

Image credits: brand

Country of Origin : Australia
Parent Company: NA

OhGiGi!

OhGiGi! toothpowder has a unique brand story that highlights its commitment to natural ingredients and oral health. The brand was created with the vision of providing an effective, eco-friendly alternative to traditional toothpaste, focussing on sustainability and wellness. By combining innovative formulations with a passion for clean living, OhGiGi! aims to revolutionise dental care while promoting a healthier planet.


How does it fit into our “Green Beauty” standard?

OhGiGi! toothpowder stands out for its dedication to natural ingredients and sustainability, offering an eco-friendly alternative to traditional dental care while promoting wellness and a healthier planet. The brand emphasises its cruelty-free, organic, and biodegradable practices, although some claims await third-party verification. 

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Hello Wink

Four cardboard tubes, each with a different colour stick inside, are arranged on a white surface. The tubes are all labelled with the same text "hello wink" and a different colour name. The colours are "Mystic," "Red Queen," "Star Dust," and a blank tube. The tubes are made from a natural brown cardboard material. The colours are vibrant and bold. The image is a close-up of the tubes. The background is white. The image is well lit, and the colours are clear and sharp. The tubes are arranged in a way that is visually appealing. The image conveys a sense of fun and playfulness.

Image credits: brand

Country of Origin : Canada
Parent Company: NA

Hello Wink

Hello Wink is a brand that has carved a niche for itself in the realm of personal care and wellness, particularly focussing on products that promote self-love, confidence, and empowerment. The story behind Hello Wink is rooted in the desire to create a positive impact on individuals' lives through thoughtful and innovative products.


How does it fit into our “Green Beauty” standard?

  • Hello Wink states that they are a cruelty-free and vegan brand, although both statements are yet to be verified by an accredited body.

  • Hello Wink doesn't use synthetic fragrance.

  • Hello Wink claims to be biodegradable and plastic-free.

Hello Wink is a personal care and wellness brand dedicated to fostering self-love and empowerment through innovative products while emphasising its cruelty-free and vegan ethos, though these claims await verification. The brand aims to make a positive impact on individuals' lives with a focus on sustainability and thoughtful design.

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TRIBE 517

The image shows a jar of "Wild Honey Mask" surrounded by flowers and honey. The jar has a gold lid and a black label with a floral design. The flowers include white narcissus, yellow daffodils, purple hyacinths, and white tuberose. The honey is dripping down from the top of the image and is a golden yellow color. The image is set against a white background. This image is likely an advertisement for a beauty product. The flowers and honey suggest that the product is natural and luxurious. The jar's label indicates that the mask is made with tuberose, hyacinth, and narcissus.

Image credits: brand

Country of Origin : UK
Parent Company: NA

TRIBE 517

TRIBE 517 is about more than just products; it’s about fostering relationships and encouraging people to embrace their true selves. The brand often draws inspiration from various cultures, art, and nature, infusing its offerings with a sense of adventure and exploration. This connection to the world around us is evident in the designs, materials, and messages that TRIBE 517 promotes.


How does it fit into our “Green Beauty” standard?

  • TRIBE 517 states that they are a cruelty-free and vegan brand, although both statements are yet to be verified by an accredited body.

  • TRIBE 517 Collective is free from synthetic colours, preservatives, matrix enhancers, thickeners, and fragrances. It does not harbour skin irritants or food allergens. No palm oils or mineral oils. No ethoxylated ingredients. Nothing from ‘the lab’ means it is safer for you to put on your skin, and it is safer to have on our planet.

  • TRIBE 517 uses recyclable, beautiful, and minimal wrapping.

TRIBE 517 emphasises the importance of building relationships and self-acceptance while offering products inspired by nature and culture, all while maintaining a commitment to cruelty-free and vegan principles. Their focus on natural ingredients and sustainable packaging reflects a dedication to both personal well-being and environmental responsibility.

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Aesop

A glass bottle of Aesop's In Two Minds Facial Toner stands against a plain white backdrop. The bottle is amber-coloured and contains a clear, slightly yellow liquid. The label is black with white text, and it reads "Aesop. In Two Minds Facial Toner Ambivalent pour le Visage With Hazel, Niacinamide, Chamomile Bud Hamamelis, Niacinamide, and Bourgeon de Camomille Equilibrating facial toner, formulated for combination skin. This refreshing and balancing toner gently addresses an oily T-zone, while after cleansing, apply toner to a cotton pad and wipe liberally across the face directly to the skin. Follow by hydrating with your preferred skin care... " The bottle has a black cap. The image is a simple, clear product shot that highlights the product and its label. 

Image credits: brand

Country of Origin : USA
Parent Company: NA

Aesop

Aesop is a renowned Australian skincare brand that was founded in 1987. The brand's story begins with its founder, Dennis Paphitis, who had a vision to create skincare that combined both science and nature. Inspired by the ancient Greek storyteller Aesop, known for his fables, Paphitis named the brand after him to reflect the brand's commitment to storytelling and the power of narratives.


How does it fit into our “Green Beauty” standard?

  • Aesop is certified as a cruelty-free and vegan brand, as both statements are verified by Leaping Bunny.

  • Aesop claims that they have an ethical sourcing program.

  • Aesop brand has already obtained their B-Corp certification.

Aesop aims to blend science and nature in their products. The brand is committed to cruelty-free and vegan practices. They emphasise their commitment to ethical sourcing, as evidenced by their certifications and initiatives.

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LOHY

A woman is squeezing a bottle of hair gel into her hand. The bottle is green and black and says "Ahoy" on the side. The woman is wearing a striped shirt and has her hand outstretched. The background is white. The image is likely an advertisement for the hair gel. The image is well-lit, and the focus is on the bottle of hair gel. The image is clean and professional.

Image credits: brand

Country of Origin: Australia
Parent Company: NA

LOHY

Jonina Menzies, LOHY. founder and curl stylist, needed products that would allow her curly hair clients to re-create the same salon-quality results at home for the weeks between their hair appointments.
She created LOHY an Australian made hair care brand, design for curly girls!

How does it fit into our “Green Beauty” standard?

This curly hair care brand is not only known for its effective formulas, but also clearly demonstrates its commitment to ethical values.

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14E Cosmetics

Image credits: brand

14E Cosmetics

From the start, 14e cosmetics focused on sourcing the highest quality ingredients and formulating products that were free from harmful chemicals. As the brand gained popularity, it expanded its product range to include skincare, makeup, and body care items. Today, 14e cosmetics is known for its commitment to clean beauty.


How does it fit into our “Green Beauty” standard?

14E Cosmetics is a cruelty-free and vegan brand that prioritizes natural ingredients and sustainable practices, making them a trusted choice for ethical skincare and makeup.

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.Oddity

.Oddity

.Oddity is a contemporary niche perfume house led by a design collective. The fragrances are inspired by a unique interplay of visible and invisible arts, awakening emotions and associations with the right energy to act and create.

How does it fit into our “Green Beauty” standard?

.Oddity claims to be cruelty-free and vegan, although these claims have not been verified by an accredited body. However, .Oddity is IRFA Compliant and uses environmentally friendly materials such as FSC-Certified Paper, FSC-Certified Woods, and Plastic Free Packaging.

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5 SENS

The image features two bottles of perfume, both with a minimalist design. The larger bottle, in the foreground, has a wooden cap and a white label with the brand name "5 SENS" and the fragrance name "CATCH FEELINGS." The smaller bottle, in the background, is a sleek, silver-capped bottle with a white label featuring the same fragrance name. The bottles are positioned against a blurred background of champagne flutes and a disco ball, creating a glamorous and celebratory atmosphere. The overall image evokes a sense of luxury and indulgence, highlighting the perfume's captivating fragrance.

Image credits: brand

Country of Origin: USA
Parent Company: NA

5 SENS

5 SENS is a luxury skincare brand that was founded with the vision of creating products that cater to all five senses - sight, smell, touch, taste, and sound. The brand believes that skincare should be a holistic experience that not only nourishes the skin, but also indulges the senses. Each product is carefully crafted using high-quality ingredients and innovative formulations to provide a luxurious and sensorial experience.


How does it fit into our “Green Beauty” standard?

5 SENS is a luxury skincare brand that prioritises sustainability, sensory experience, and high-quality ingredients in their products. Their commitment to cruelty-free and vegan practises, along with their innovative use of PCR Plastic sets them apart in the fragrance space.


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