Hello Wink

Four cardboard tubes, each with a different colour stick inside, are arranged on a white surface. The tubes are all labelled with the same text "hello wink" and a different colour name. The colours are "Mystic," "Red Queen," "Star Dust," and a blank tube. The tubes are made from a natural brown cardboard material. The colours are vibrant and bold. The image is a close-up of the tubes. The background is white. The image is well lit, and the colours are clear and sharp. The tubes are arranged in a way that is visually appealing. The image conveys a sense of fun and playfulness.

Image credits: brand

Country of Origin : Canada
Parent Company: NA

Hello Wink

Hello Wink is a brand that has carved a niche for itself in the realm of personal care and wellness, particularly focussing on products that promote self-love, confidence, and empowerment. The story behind Hello Wink is rooted in the desire to create a positive impact on individuals' lives through thoughtful and innovative products.


How does it fit into our “Green Beauty” standard?

  • Hello Wink states that they are a cruelty-free and vegan brand, although both statements are yet to be verified by an accredited body.

  • Hello Wink doesn't use synthetic fragrance.

  • Hello Wink claims to be biodegradable and plastic-free.

Hello Wink is a personal care and wellness brand dedicated to fostering self-love and empowerment through innovative products while emphasising its cruelty-free and vegan ethos, though these claims await verification. The brand aims to make a positive impact on individuals' lives with a focus on sustainability and thoughtful design.

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Amoln

Two light blue boxes of hand cream are displayed on a light blue background. The boxes are both tall and slender, with black text and a small black logo on the front. The logo is a circular design with the word "AMOLN" inside. The boxes feature a different design on the front, with one featuring the text "SISU BOUQUET" and the other "MUSEET."  The boxes are both labelled "HAND REAM,"  and the text "CREME MAINS" is also included below. The boxes are positioned side by side. 

Image credits: brand

Country of Origin : Sweden
Parent Company: NA

Amoln

AMOLN is a luxury cosmetic brand that was founded in 2010 by a team of beauty industry experts who wanted to create high-quality products that catered to a diverse range of skin tones and types. The brand quickly gained popularity for its innovative formulas and sleek packaging, becoming a favourite among beauty enthusiasts worldwide.


How does it fit into our “Green Beauty” standard?

AMOLN is a luxury cosmetic brand that is known for its high-quality, innovative products while showing its commitment to sustainability with its use of natural ingredients and recyclable packaging.

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Antipodes

Image credits: brand

Country of Origin : New Zealand
Parent Company: NA

Antipodes

Antipodes is a skincare brand that was founded in New Zealand in 2006 by Elizabeth Barbalich. The brand's story is deeply rooted in the natural beauty and unique biodiversity of New Zealand. Inspired by the country's pristine landscapes and indigenous plants, Barbalich set out to create a range of high-quality, organic skincare products that would harness the power of nature to nourish and rejuvenate the skin.


How does it fit into our “Green Beauty” standard?

Antipodes is a New Zealand skincare brand founded by Elizabeth Barbalich in 2006, focussing on high-quality, organic products inspired by the country's natural beauty and biodiversity. The brand is cruelty-free, vegan, organic, B-Corp certified, and uses sustainable practices in sourcing ingredients and packaging, making it quite the ethical beauty brand. 

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TRIBE 517

The image shows a jar of "Wild Honey Mask" surrounded by flowers and honey. The jar has a gold lid and a black label with a floral design. The flowers include white narcissus, yellow daffodils, purple hyacinths, and white tuberose. The honey is dripping down from the top of the image and is a golden yellow color. The image is set against a white background. This image is likely an advertisement for a beauty product. The flowers and honey suggest that the product is natural and luxurious. The jar's label indicates that the mask is made with tuberose, hyacinth, and narcissus.

Image credits: brand

Country of Origin : UK
Parent Company: NA

TRIBE 517

TRIBE 517 is about more than just products; it’s about fostering relationships and encouraging people to embrace their true selves. The brand often draws inspiration from various cultures, art, and nature, infusing its offerings with a sense of adventure and exploration. This connection to the world around us is evident in the designs, materials, and messages that TRIBE 517 promotes.


How does it fit into our “Green Beauty” standard?

  • TRIBE 517 states that they are a cruelty-free and vegan brand, although both statements are yet to be verified by an accredited body.

  • TRIBE 517 Collective is free from synthetic colours, preservatives, matrix enhancers, thickeners, and fragrances. It does not harbour skin irritants or food allergens. No palm oils or mineral oils. No ethoxylated ingredients. Nothing from ‘the lab’ means it is safer for you to put on your skin, and it is safer to have on our planet.

  • TRIBE 517 uses recyclable, beautiful, and minimal wrapping.

TRIBE 517 emphasises the importance of building relationships and self-acceptance while offering products inspired by nature and culture, all while maintaining a commitment to cruelty-free and vegan principles. Their focus on natural ingredients and sustainable packaging reflects a dedication to both personal well-being and environmental responsibility.

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Aesop

A glass bottle of Aesop's In Two Minds Facial Toner stands against a plain white backdrop. The bottle is amber-coloured and contains a clear, slightly yellow liquid. The label is black with white text, and it reads "Aesop. In Two Minds Facial Toner Ambivalent pour le Visage With Hazel, Niacinamide, Chamomile Bud Hamamelis, Niacinamide, and Bourgeon de Camomille Equilibrating facial toner, formulated for combination skin. This refreshing and balancing toner gently addresses an oily T-zone, while after cleansing, apply toner to a cotton pad and wipe liberally across the face directly to the skin. Follow by hydrating with your preferred skin care... " The bottle has a black cap. The image is a simple, clear product shot that highlights the product and its label. 

Image credits: brand

Country of Origin : USA
Parent Company: NA

Aesop

Aesop is a renowned Australian skincare brand that was founded in 1987. The brand's story begins with its founder, Dennis Paphitis, who had a vision to create skincare that combined both science and nature. Inspired by the ancient Greek storyteller Aesop, known for his fables, Paphitis named the brand after him to reflect the brand's commitment to storytelling and the power of narratives.


How does it fit into our “Green Beauty” standard?

  • Aesop is certified as a cruelty-free and vegan brand, as both statements are verified by Leaping Bunny.

  • Aesop claims that they have an ethical sourcing program.

  • Aesop brand has already obtained their B-Corp certification.

Aesop aims to blend science and nature in their products. The brand is committed to cruelty-free and vegan practices. They emphasise their commitment to ethical sourcing, as evidenced by their certifications and initiatives.

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Ammu Beauty

Image credits: brand

Country of Origin : USA
Parent Company: NA

Ammu Beauty

Ammu Beauty brand was founded by Ammu, a passionate beauty enthusiast who wanted to create a brand that celebrated natural beauty and self-care. Inspired by her own struggles with her skin and a desire to find effective yet gentle products, Ammu embarked on a journey to create a brand that prioritised clean ingredients.


How does it fit into our “Green Beauty” standard?

  • Ammu Beauty stated that they are an organic brand, although this statement is yet to be verified by an accredited body.

  • Ammu Beauty is waterless and uses recyclable packaging for their products.

Ammu Beauty was founded with a focus on celebrating natural beauty and self-care through clean and sustainable products, despite the organic claim awaiting verification. Their commitment to waterless formulas and recyclable packaging aligns with their ethos of promoting eco-friendly practices in the beauty industry.

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LOHY

A woman is squeezing a bottle of hair gel into her hand. The bottle is green and black and says "Ahoy" on the side. The woman is wearing a striped shirt and has her hand outstretched. The background is white. The image is likely an advertisement for the hair gel. The image is well-lit, and the focus is on the bottle of hair gel. The image is clean and professional.

Image credits: brand

Country of Origin: Australia
Parent Company: NA

LOHY

Jonina Menzies, LOHY. founder and curl stylist, needed products that would allow her curly hair clients to re-create the same salon-quality results at home for the weeks between their hair appointments.
She created LOHY an Australian made hair care brand, design for curly girls!

How does it fit into our “Green Beauty” standard?

This curly hair care brand is not only known for its effective formulas, but also clearly demonstrates its commitment to ethical values.

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14E Cosmetics

Image credits: brand

14E Cosmetics

From the start, 14e cosmetics focused on sourcing the highest quality ingredients and formulating products that were free from harmful chemicals. As the brand gained popularity, it expanded its product range to include skincare, makeup, and body care items. Today, 14e cosmetics is known for its commitment to clean beauty.


How does it fit into our “Green Beauty” standard?

14E Cosmetics is a cruelty-free and vegan brand that prioritizes natural ingredients and sustainable practices, making them a trusted choice for ethical skincare and makeup.

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.Oddity

.Oddity

.Oddity is a contemporary niche perfume house led by a design collective. The fragrances are inspired by a unique interplay of visible and invisible arts, awakening emotions and associations with the right energy to act and create.

How does it fit into our “Green Beauty” standard?

.Oddity claims to be cruelty-free and vegan, although these claims have not been verified by an accredited body. However, .Oddity is IRFA Compliant and uses environmentally friendly materials such as FSC-Certified Paper, FSC-Certified Woods, and Plastic Free Packaging.

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5 SENS

The image features two bottles of perfume, both with a minimalist design. The larger bottle, in the foreground, has a wooden cap and a white label with the brand name "5 SENS" and the fragrance name "CATCH FEELINGS." The smaller bottle, in the background, is a sleek, silver-capped bottle with a white label featuring the same fragrance name. The bottles are positioned against a blurred background of champagne flutes and a disco ball, creating a glamorous and celebratory atmosphere. The overall image evokes a sense of luxury and indulgence, highlighting the perfume's captivating fragrance.

Image credits: brand

Country of Origin: USA
Parent Company: NA

5 SENS

5 SENS is a luxury skincare brand that was founded with the vision of creating products that cater to all five senses - sight, smell, touch, taste, and sound. The brand believes that skincare should be a holistic experience that not only nourishes the skin, but also indulges the senses. Each product is carefully crafted using high-quality ingredients and innovative formulations to provide a luxurious and sensorial experience.


How does it fit into our “Green Beauty” standard?

5 SENS is a luxury skincare brand that prioritises sustainability, sensory experience, and high-quality ingredients in their products. Their commitment to cruelty-free and vegan practises, along with their innovative use of PCR Plastic sets them apart in the fragrance space.


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