Baruti Perfumes
Baruti Perfumes
Baruti Perfumes has a captivating brand story that reflects its unique approach to fragrance creation. The brand is dedicated to crafting scents that evoke emotions and memories, drawing inspiration from diverse cultures and experiences. Each perfume is a journey, inviting wearers to explore the artistry and passion behind every bottle.
How does it fit into our “Green Beauty” standard?
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Baruti Perfumes is a cruelty-free brand according to EU standards.
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Baruti Perfumes uses various starting materials such as petrochemicals (waste material from the purification of gas oil), wood pulp (paper industry waste material), and/or citrus-derived materials (food and beverage waste material). Baruti Perfumes aims to have a fair price. They have even released a perfume called NOOUD to mock the greed of many niche brands. The brand only buys from renowned suppliers, and whenever possible, directly from the producers. Of course, all ingredients used are considered safe by local and international authorities, and Baruti Perfumes follows the legislation of the EU, IFRA, FDA, and Prop 65.
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Baruti Perfumes stands out for its commitment to crafting emotionally resonant fragrances while prioritising sustainability, fair trade, and charitable contributions. The brand not only emphasises eco-friendly practices in its production and packaging but also actively supports social causes, making it a responsible choice for fragrance enthusiasts.
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ALTRA
ALTRA
The ALTRA fragrance brand was founded in 2015 by a team of experienced perfumers and beauty industry professionals. The brand was created with the vision of offering high-quality, luxurious fragrances at an affordable price point. ALTRA quickly gained popularity for its unique scents and sleek packaging, becoming a favourite among fragrance enthusiasts worldwide.
How does it fit into our “Green Beauty” standard?
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ALTRA states that they are a cruelty-free and vegan brand, although both statements are yet to be verified by an accredited body.
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ALTRA is an organic brand certified by the Soil Association.
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ALTRA uses FSC-certified paper for its products and supports 1% for the Planet.
ALTRA is a new, cutting-edge fragrance brand. They prioritise safety, gentleness, and avoiding harsh chemicals in their products. While their claims of being cruelty-free and vegan have not been verified, ALTRA is certified organic by the Soil Association. Moreover, they support environmental initiatives like using FSC-certified paper and contributing to 1% for the Planet.
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Nonfiction
Nonfiction
The Nonfiction brand, originating from South Korea, is known for its unique approach to fashion and lifestyle products that blend functionality with a minimalist aesthetic. The story behind Nonfiction is rooted in a desire to create premium cosmetics that cater to the modern consumer's needs while also reflecting a sense of individuality and style.
How does it fit into our “Green Beauty” standard?
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Nonfoction states that they are a cruelty-free brand, although this has not been verified by an accredited body.
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Nonfiction is a South Korean brand that combines functionality with minimalist design in its fashion and lifestyle products, emphasising high quality and individuality while ensuring all ingredients are clean and cruelty-free. The brand's commitment to animal welfare highlights its dedication to both consumer safety and ethical practices.
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