Plastic Negative (Not Accredited)

Brands strive to minimise their plastic footprints and retrieve plastic waste before it reaches oceans and other natural environments. This term is not regulated at this time.

Disclaimer: We include the nuances! 
It was a deliberate choice to filter in the nuances. This means we don’t just include certified accreditation but also unregulated terms and commonly used jargon. We chose to do this in order to gain a more rounded picture of each brand, aiming to enhance the validity and reliability of our understanding of their ethical stance.