Elizabeth Algar Elizabeth Algar

IFRA Compliant

It all begins with an idea.

The IFRA Standards have set the boundaries for fragrance creation, ensuring that people can enjoy the art of perfumery with confidence. Backed by scientific research and consumer feedback, these standards establish the use of specific components by setting limitations, defined criteria, and regulations to comply with when creating fragrances.

Disclaimer: We include the nuances!
It was a deliberate choice to filter in the nuances. This means we don’t just include certified accreditation , but also unregulated terms and commonly used jargon.We chose to do this in order to gain a more rounded picture of each brand, aiming to enhance the validity and reliability of our understanding of their ethical stance.

Reference: ifrafragrance.org

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Elizabeth Algar Elizabeth Algar

Smart works?

It all begins with an idea.

, a UK-based charity that encourages women to enter the workforce by helping them plan for interviews through coaching and dressing to be the best version of themselves at a crucial moment in their lives.


^^ Again don’t worry about this.

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