Butterfly Trust Mark

The Butterfly Mark is the primary sustainability accreditation within the luxury industry and covers more than 165 certified or evaluated brands across six luxury sectors in 28 countries. It is a globally respected symbol of trust awarded to luxury brands, retailers, and suppliers who sustain the highest standards of independently verified ESG+ performance.

Disclaimer: We include the nuances!
It was a deliberate choice to filter in the nuances. This means we don’t just include certified accreditation , but also unregulated terms and commonly used jargon.We chose to do this in order to gain a more rounded picture of each brand, aiming to enhance the validity and reliability of our understanding of their ethical stance.

Reference: positiveluxury.com