Animal Categories
Below is a breakdown of the animal categories we have on our database with definitions, helping you to understand a brands commitment to animal welfare in more detail.
| Animal | Description |
|---|---|
| Cruety free (Not accredited) | A brand states that they are cruelty free, although are not verified by an accredited body. |
| Vegan (Not accredited) | A brand states that they are vegan, although are not verified by an accredited body. |
| Cruelty free PETA | PETA Approved products must be produced without testing on animals or using any ingredients that have undergone animal testing. |
| Cruelty free Leaping Bunny | The Leaping Bunny is the best assurance that a company has made a genuine commitment to help end animal testing. Brands must meet rigorous criteria which apply globally and extend over and above laws governing animal testing and include ongoing independent audits. |
| Vegan PETA | These labels signal that the products offered by these brands are free from animal-derived materials. PETA, short for People for the Ethical Treatment of Animals, ensures that these products are cruelty-free and maintains a comprehensive list of approved brands on its website. |
| Vegan Society Approved | This includes products containing no animal ingredients, vegan processing aids used in manufacturing, and ingredients that have never been tested on animals on behalf of the manufacturer. |
| Cruelty Free Kitty Approved | We contact brands directly to find out the truth behind their animal testing claims. Our database currently contains 1192 vetted brands so you can shop cruelty-free in confidence. |
| Ethical Elephant Approved | Each brand’s animal testing policy is reviewed using their Cruelty- Free Checklist to ensure approved brands do not commission, conduct, or condone any form of animal testing on their products or ingredients anywhere in the world. |
| Cruelty free Logic Harmony | Being Logical Harmony Approved ensures that brands are cruelty-free. This means that there is no animal testing happening, through any party, all the way from ingredients to finished products to products sold in stores. |
| ULTA's Cruelty Free and Vegan Policy | These beauty brands are not tested on animals and have been certified by Leaping Bunny, PETA, or Choose Cruelty-Free. |
| Vegan FRIENDLY | Vegan Friendly Certification. We certify restaurants and businesses that offer substantial and varied vegan options, and certify products that are 100% vegan. |
| Italian registration body VegetalOK | |
| Halal | Halal is a dietary law derived from Islamic teachings, meaning “lawful or permitted.” On the contrary, foods that are not considered halal are considered haram or “not permitted.” |
| Halal 'friendly' | Products that meet the halal dietry law. |
| Halal Advisory Group Certified | Halal Advisory Group is a Halal Certification company based in the beautiful and multicultural city of Toronto. |
| Halal Certification Europe | Halal Certification Europe (HCE) is a pioneer in providing Halal certification for the food & beverage, pharmaceutical, cosmetic & personal care, and chemical industry. |
| Vegan. Org Verified | They certify products as vegan so you can make better choices for the animals, for the environment, and for your health. |
Disclaimer: We include the nuances!
It was a deliberate choice to filter in the nuances. This means we don’t just include certified accreditation , but also unregulated terms and commonly used jargon.We chose to do this in order to gain a more rounded picture of each brand, aiming to enhance the validity and reliability of our understanding of their ethical stance.