Below is a breakdown of the people categories we have on our database with definitions, helping you to understand a brands commitment to us in more detail.

Disclaimer: We include the nuances!
It was a deliberate choice to filter in the nuances. This means we don’t just include certified accreditation , but also unregulated terms and commonly used jargon.We chose to do this in order to gain a more rounded picture of each brand, aiming to enhance the validity and reliability of our understanding of their ethical stance.