We use three key categories (animal, people and planet) to measure each brands ethical stand point.
All categories are split into a unique set of sub categories, in order to help you to easily determine a brands commitment.
See below:

Through the assessment of these three principles, our goal is to offer you a comprehensive perspective on various beauty and wellness brands. This will enable you to make informed decisions that resonate with your individual beliefs, ultimately giving you full control over your purchasing journey.

Disclaimer: We include the nuances!
It was a deliberate choice to filter in the nuances. This means we don’t just include certified accreditation , but also unregulated terms and commonly used jargon.We chose to do this in order to gain a more rounded picture of each brand, aiming to enhance the validity and reliability of our understanding of their ethical stance.